
'Feeding the world and saving it’: UK food sector backs veg consumption
More than 80% of the UK grocery market has now made a commitment to boost vegetable consumption by signing up to the Peas Please initiative, it emerged this week.
News & Analysis on Food & Beverage Development & Technology

More than 80% of the UK grocery market has now made a commitment to boost vegetable consumption by signing up to the Peas Please initiative, it emerged this week.

Tapping into the trend for botanicals and local, artisan ingredients, Greek juice company Bfresh Spitiko adds mastic from Chios, Greek mountain tea and chamomile to its lemon, pomegranate and apple juices.

“Founder-led brands are going to beat big brands,” Distill ventures co-founder Shilen Patel believes. “You have an unfair advantage over the big boys.”

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