Nielsen unveils 2016 breakthrough innovation winners: There will be more change in CPG in the next five years than there was in the last 50
In 2015, the top 25 food and beverage companies generated 45% of category sales in the US but drove just 3% of total category growth from 2011 to 2015, with a compound annual growth rate (CAGR) of just 0.1%, according to Nielsen data. So if they are not...