INDUSTRY VOICES: Stefano Zanette, president, Prosecco DOC Consortium
'As with Champagne, product protection is vital': Prosecco DOC Consortium
Italy’s Prosecco DOC Consortium reported world sales of 155m DOC bottles in 2013 and 13% growth. Here chairman Stefano Zanette tells us how the drink can retain sparkling superiority in markets like the US.