Roasted edamame taps high-protein, clean-label snack demand
As demand grows for high-protein and clean-label snacks, Zenko is betting roasted edamame can offer consumers a natural alternative to processed protein products
Zenko positions itself as a clean-label snack brand using naturally nutrient-dense ingredients. It is known to transform ancient superfoods into modern nutritious snacks.
Its latest launch, the roasted edamame, reflects growing consumer demand for snacks that combine high protein with short ingredient lists.
The GLP-1 effect reaches ANZ
New research suggests Australia and New Zealand are following the same GLP-1-driven consumer shifts seen elsewhere, offering an early indication of where the wider APAC food market could head next
They’re increasingly demonstrating how those consumer shifts are spreading through Asia-Pacific as uptake accelerates and food purchasing habits evolve.
According to NIQ Homescan data, awareness in the region has reached 78%, up five percentage points in a single quarter, while 55% would consider using the drugs.
Cultivated beef steak set for global expansion after historic approval
Aleph Farms has secured a historic regulatory approval for its cultivated beef in Singapore.
The approval by the Singapore Food Agency (SFA) is only the second one worldwide for cultivated beef in particular, with all other cultivated approvals previously in Singapore and elsewhere having been for poultry, seafood or quail.
Japan, Korea pour billions into bid for food-tech dominance
The governments of South Korea and Japan are making a serious bid to take the lead in the global food-tech industry, investing billions in this new arms race
Dedicated all-out governmental support for the food-tech industry is taking shape the Far East, where South Korea and Japan are pouring in millions and billions to develop this sector, in addition to establishing concrete laws and policies to support growth.
‘Plus and minus’: Why clean-label success goes beyond removing ingredients
Markets across Asia Pacific are increasingly shaping clean-label innovation – what can European and US markets learn from the region?
Although clean-label priorities differ across Asia Pacific, one common trend has emerged across the region.
Manufacturers are simultaneously reformulating products by removing less desirable ingredients while adding nutrients consumers perceive as healthier – a dual “plus and minus” trend, according to Cara Zhuang, Senior Marketing Manager, APAC at Tate & Lyle.
