Goodfella’s introduces ‘fastest oven-cooked pizza snack’
Goodfella’s is launching two new Mini Stonebaked Pizza SKUs this October in the UK to tap into increased number of lunch occasions.
The new launch is aims to provide shoppers with a light lunchtime snack, the company said. “At just 5 inches in diameter, not only are the mini pizzas HFSS compliant, but they are also the perfect option for those looking for a delicious pizza but couldn’t eat a whole one,” it announced.
Nicola Bates, Senior Brand Manager at Goodfella’s said: “Over the last year, we’ve seen a massive opportunity for the frozen pizza category to develop as shoppers demand products that deliver on that all-important great taste, but which can also be easily prepared as a lunchtime meal. As more shoppers work from home, the number of at-home lunchtime occasions have risen to just over 13 billion, and as a result consumer have turned to the frozen pizza category having realised the quality available.
“Our new Goodfella’s Mini Stonebaked Pizzas will continue to capitalise on this shopper demand, offering the satisfaction and high quality you’d expect from an authentic Stonebaked pizza, but in a portion size perfect for lunchtime or snacking.”
The Goodfella’s Mini Stonebaked Pizzas will first be rolling out in Asda on 18October before rolling out to other retailers. The NPD will have an MRSP of £2.50, with four pizzas included in a pack.
Image supplied by Goodfella’s
