The fish sticks are the second fish replacement brought out by Dutch company Schouten Europe after the introduction of its plant-based tuna earlier this year.
Product Manager Annemiek Vervoort said: “Schouten has always been a forerunner in the meat substitutes market, and we are now also a forerunner in the fish substitutes market. We want to develop sustainable and tasty alternatives that reduce the pressure on the oceans. We expect to add another three fish substitutes to our product range range before the summer.”
“We see the demand for meat substitutes continuing to rise. The fish substitutes will benefit from this, also because both product groups are currently often offered in the same plant-based section.”
The Fishless Sticks by Schouten are based on rice and wheat and weigh 35 grams each. The product can be eaten with a hot meal, as a snack or on a sandwich for lunch. In the near future, Schouten said it will present the product worldwide to its customers in the retail, out-of-home, and food industry channels.
“We have noticed that the Netflix documentary Seaspiracy has made a big impression on people and has contributed to a growing awareness of the importance of plant-based alternatives to fish. This will further increase the demand for fish substitutes,” added Vervoort.