UK company Perkier is rolling out a range of ‘immune boosting’ plant-based, gluten-free bars and porridge pots into Sainsbury’s and Morrisons.
The products are ‘boosted’ with 100% NRV Vitamin D, C and B12, to help support the immune system, noted the business. This is ‘a ground-breaking first’ for the UK, it said, as “there are no other food or drink products that provide 100% NRV of Vitamin D, C and B12.”
The plant-based bars come in two flavours: Nutty Toffee with Dark Chocolate and Salted Caramel with Dark Chocolate. Each 37g bar has an RRP of £1, or £2.75 for a multipack of three.
Perkier is launching three porridge pot SKUs: Golden Syrup, Cranberry & Chia, and Original. Each pot has an RRP of £1.25.
“Not only are the bars and porridge pots in the range delicious, but they have been designed in direct response to government health guidelines to support consumers’ immune systems in the current climate, providing a powerful alternative to supplements,” said Perkier co-founder Ann Perkins.
“Perkier has partnered with Sainsbury’s and Morrisons to launch these products. Together, we will meet burgeoning consumer demand for food and drink, which supports the health and wellbeing of consumers.”