This week's NPD round-up brings you information on the latest products to be hitting the shelves across Europe. Highlights include Iglo's efforts to deliver centre-plate vegetable options in Germany and Dina Foods' offering for the fast-paced food-to-go sector: a modern twist on the falafel.
Image: ©GettyImages-Fascinadora
This week's NPD round-up brings you information on the latest products to be hitting the shelves across Europe. Highlights include Iglo's efforts to deliver centre-plate vegetable options in Germany and Dina Foods' offering for the fast-paced food-to-go sector, a modern twist on the falafel.
©GettyImages-Fascinadora
Mediterranean foods specialist Dina Foods hopes to crack the fast-growth food-to-go sector in the UK with its authentic falafel and savouries as increased food-to-go operators develop vegetarian and vegan ranges.
The company’s offering includes green pea falafel: a blend of green peas, chickpeas and spices. It has also developed ‘innovative plant-based variants’, such as beetroot falafel and sweet potato falafel.
In addition, Dina is launching a new range of baklawa.
The company is showcasing these products this week at the Lunch! tradeshow, held in London’s Excel centre on 19 and 20 September.
Dina Foods assistant general manager Wilda Haddad commented: "All our products across our confectionery, savouries and breads business are versatile and convenient and so ideal for the food-to-go and café sectors. Lunch! will be a great opportunity to show visitors our high-quality ranges."
Iglo is expanding its Veggie Love range with two vegan vegetable patties.
The frozen patties will be available in two varieties - beetroot and sweet potato.
Announcing the launch, Iglo said its Veggie Love patties 'consciously focus on the best ingredients for the trend'. In the beetroot variant this, the company claimed, is where 'fine oat bread and flaxseed' meet with 'strong' beetroot and 'crunchy' soybeans. The sweet potato variety incorporates quinoa and a 'particularly crunchy' spelt batter.
The launch of the new Iglo Veggie Love Patties is accompanied by high-reach digital activation and PR measures. The product will be available throughout German supermarket and hypermarket channels with an RRP of €2.99 for a pack of six.
Jelly Belly Candy Company, in partnership with Warner Bros. Consumer Products, is again expanding its line of Harry Potter-inspired confections.
Five new sweets and collectables will be rolled out this autumn, in time for the key Christmas trading period. These include:
- A 42g chocolate wand replica of Lord Voldemort’s wand made with UTZ-certified chocolate.
- A 42g Harry Potter Hogwarts ticket chocolate bar. Inside each package is a moulded piece of milk chocolate with crisped rice and made with UTZ-certified chocolate.
- A 59g pack of Harry Potter Magical Sweets features a variety of 'fun shapes iconic to the wizarding world', such as the deathly hallows symbol, Hedwig and a lightning bolt. The SKU is packaged in an assortment of flavours, including sour cherry, banana, tangerine, watermelon and berry.
- A Harry Potter Knight Bus tin is presented as a collectible gift. The tin contains 112g of 'magical sweets' and a coin slot on the top so it can be reused as a bank.
- A 28g Harry Potter crest tin that Jelly Belly said 'pays homage to fan-favourite houses'. The house tins contain jelly beans in a corresponding shade/flavour: Gryffindor with cherry, Slytherin with green apple, Ravenclaw with blueberry, and Hufflepuff with lemon
French salt brand Cérébos is spicing things up with the launch of a new Espelette pepper salt.
The company said the new product is ideal for adding colour to your dishes and creating a spicy 'unique taste experience'.
Espelette pepper salt is comprised of 91% sodium and 9% Espelette pepper.
Cérébos said it 'offers an original and tasty alternative to those looking for another way to consume less sodium'. The launch compliments Cérébos' existing line of reduced sodium salts, including 33% less sodium options in both fine and course salts.
The company said the new Espelette pepper salt is 'ideal' for grilled meat or vegetable soups.
It will be available in France with a recommended price of €3.50 for a 250g box.
Fanta is launching three Halloween-themed beverages in France.
The company is rolling out pumpkin-orange, lemon-mummy and citrus-vampire packaging.
Fanta cans and bottles are 'dressed in their finest costumes' throughout the month of October. This year, the company said it is appealing to teenage consumers by taking inspiration from comics for its artwork.
The campaign is supported with 'engaging' media and 'immersive digital' content. The brand will also be hosting a pop-up haunted house event, with three rooms each themed to the three beverages, in Paris. Participants will face three challenges: dancing, karaoke and 'zombie-hunting'.
UK fruit and vegetable snack maker Nim's has secured a listing in Waitrose for its Nim’s Kids multi-packs, the line's first national listing.
Nearly 70% of Waitrose stores across UK will stock the brand’s apple and pineapple crisps in multi-pack format. Nim's claimed this will provide consumers with 'an important alternative to mainstream snacks' for children.
Nim’s founder Nimisha Raja initially started the business to give children healthy crisp options. She has already seen her ‘adult’ versions of the fruit and vegetable crisps stocked in over 3500 outlets including Tesco, Co-op and independent retailers.
“This is a defining moment for the company and means we have finally achieved the vision the business was initially built on,” explained Raja.
“We have been working with a lot of retailers on getting Nim’s Kids stocked in mainstream stores and we are delighted that Waitrose has given us our first listing. The 2 multi-pack variants (apple & pineapple) will be available in 239 stores, which is a major commitment by the retailer.”
She added: “This is an important educational moment for the snack sector and we have worked hard to develop new packs that are beautifully designed to engage and inform children about how we make crisps, how natural they are and about how to lead a healthy lifestyle.”
The Waitrose deal comes just a few weeks after Nim’s Fruit Crisps secured approval to supply the NHS across England.
Nimisha continued: “Making young people healthier and able to enjoy the best possible life has always been a priority. The younger generation is also a lot more savvy about what they eat and are actively seeking to include genuinely healthy products in their diets.”
Nim’s fruit and vegetable crisps are fat, gluten and dairy free, as well as being Vegan, Kosher and Halal certified.
The ten different varieties, including pineapple and kiwi, apple and beetroot and parsnip, are all manufactured at its bespoke ‘A Grade BRC-accredited’ facility in Sittingbourne where, after recent investment in new lines, it is capable of producing over 15 million packs of crisps a year.
