Re:Nourish 'soup-erior' experience
Fresh soup producer Re:Nourish is launching four soups in custom-moulded ‘grab-and-go’ bottles.
The soups are made from natural plant-based ingredients and include vitamins and micronutrients that deliver ‘particular health benefits’, the company said.
The rectangular-shaped bottle, supplied by Berry Global, allows consumers to put the soups straight into the microwave. The 500ml plastic bottle is fully recyclable.
“With these soups, we are breaking all the rules and reinventing them,” explained Re:Nourish founder Nicci Clark.
“We see soups as the new ‘juices’ in delivering a flavour-filled experience that is both delicious and healthy. As part of this, the right packaging was essential. M&H Corby has done a fantastic job in producing a quality bottle that projects strong brand messaging, maintains the freshness of our soups and provides the simplicity and ease of use that busy consumers demand.”
The four varieties currently available are Roasted Carrot and Ginger (Digest); Tomato, Basil and Pasion Flower (Calm); Spicy Lentil, Red Pepper and Maca (Power and Love); and Kale, Spinach and Turmeric (Immunity).
