Online teenagers helping to market high calorie foods

By Kizzi Nkwocha

18-Apr-2016 Last updated on 18-Mar-2017 at 00:08 GMT

Marketing messages promoting high-calorie foods are receiving a boost from an unexpected source - teenage social media users - according to a Swedish study.

European Parliament votes to scrap nutrient profiles

12-Apr-2016

By Niamh Michail

Members of European Parliament (MEPs) voted today to scrap nutrient profiles, a result that leaves consumer rights groups, public health campaigners and some industry players sorely disappointed.

Survey blasts industry & EU for allowing unhealthy foods to make health claims

06-Apr-2016

By Niamh Michail

What’s the difference between a chocolate bar and an apple? Not much if you go by the misuse of health claims on food in Germany and the Netherlands says campaign group FoodWatch, after evaluating over 600 products making prominent claims to be healthy,...

What is emotional marketing and how can social media help you get it right?

17-Mar-2016

By Niamh Michail

Social media has transformed the way food manufacturers can engage in emotional marketing and foster brand love among consumers – but tread carefully because it also magnifies errors if you get it wrong, warns one digital marketer.