The ‘health halo’ effect: Nutrition claims may increase portion sizes

Smaller soda sizes may actually increase sales: Study

12-Apr-2013

By Nathan Gray

Consumers tend to buy more soda when offered it in packs of smaller sized servings than when offered a single large drink, according to new research.

Foods labelled ‘organic’ may seem tastier and more nutritious

03-Apr-2013

By Caroline SCOTT-THOMAS

Consumers perceive foods labelled as organic as tastier and healthier than those without organic labels, even if the foods are exactly the same, according to a study published in the journal Food Quality and Preference.

UK consumers sceptical of diet foods, says Mintel

03-Jan-2013

January is typically seen as a boon time for manufacturers of foods marketed as diet-friendly – but a majority of UK consumers actively distrust foods labelled as diet, low fat or low calorie, according to market research organisation Mintel.

The ‘health halo’ effect: Nutrition claims may lead to bigger portions

People tend to choose larger portions of foods when they are marketed as ‘healthy’, suggests new research led by a team from the University of Ulster in Northern Ireland.

The ‘health halo’ effect: Nutrition claims may lead to bigger portions

People tend to choose larger portions of foods when they are marketed as ‘healthy’, suggests new research led by a team from the University of Ulster in Northern Ireland.

Related Topics

Smaller soda sizes may actually increase sales: Study

Foods labelled ‘organic’ may seem tastier and more nutritious

UK consumers sceptical of diet foods, says Mintel