Archives for August 18, 2026

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What do consumers call GLP-1s?

What do consumers call GLP-1s?

By Augustus Bambridge-Sutton

Manufacturers must understand how consumers talk about the drugs to improve marketing effectiveness, product discoverability and consumer engagement

Grupo Bimbo bets on the net-zero bakery

Grupo Bimbo bets on the net-zero bakery

By Gill Hyslop

The world’s biggest bakery manufacturer is testing hydrogen-fired ovens, regenerative agriculture and cleaner transport in its push to decarbonise industrial bread