
Ferrero prioritises power brands to drive growth
Confectionery giant focuses on hero brands, innovation and acquisitions to drive growth

Confectionery giant focuses on hero brands, innovation and acquisitions to drive growth



AI is recognizing brands that solve a problem, according to new data

High protein is here to stay while consumers seek fresh, whole foods as part of their healthier snack routine


Like other major FMCGs, the biggest growth for Mondelēz is outside developed markets

As food and supplements increasingly converge, experts say sports nutrition brands must sharpen health messaging and create new consumption occasions to stay competitive.

Asahi is banking on growth in its beverages business as well as its new East African acquisition to fuel recovery and get back on track after its infamous 2025 cyberattack