Why thinking like an AI agent matters to marketing
Generative engine optimization is reshaping how brands get discovered
Archives for May 18, 2026
Soup-To-Nuts Podcast
Why consumers pay more for certain brands even in a tight economy
Kantar BrandZ’s Ellie Thorpe explains why brands like Coca-Cola, Red Bull and Walmart continue gaining loyalty, pricing power and market share despite inflation, cautious spending and growing consumer uncertainty
New product development
Just launched: Maggi ready meals, Quorn, Ella’s Kitchen and more…
Plant-based innovation, next-generation kids food and elevated snacking are all key themes in this week’s NPD roundup
Functional boom reshapes health as supplements hold firm
As food, drink and supplements converge, brands that prove real benefits and earn trust will win in a fast-expanding, scrutiny-heavy health market
Mars signals new era for confectionery with bold launches and digital focus
Mars redefines confectionery with innovative flavours, new formats and a digital-first shopping strategy
聚焦中国：WALOVI 全球布局、健康中国 2030、老年营养等议题
本期内容涵盖凉茶品牌 WALOVI 的全球扩张、“健康中国 2030”战略驱动下的食品创新、针对患有吞咽障碍的老年人的营养解决方案等
China Focus: WALOVI’s global push, Healthy China 2030, senior nutrition and more
This edition covers herbal tea brand WALOVI’s global expansion, Healthy China 2030-driven food innovation, nutrition solutions for seniors with dysphagia, and more
WALOVI taps food-as-medicine trend to grow in Saudi and beyond
China’s WALOVI is seeking growth globally in markets from the Middle East to Africa for its traditional herbal teas
替代蛋白质观察：Beyond Meat、加工食品与融合菜肴增长
本期“替代蛋白质观察”重点关注 Beyond Meat、加工食品与融合菜肴增长
聚焦中东：巴西莓品牌 SAMBAZON、伊朗冲突与沙特食品欺诈
本期“聚焦中东”重点关注巴西莓品牌 SAMBAZON、伊朗冲突以及沙特食品欺诈
聚焦初创公司：Plaquette、Vicky en France、Morus 等
本期“聚焦初创公司”重点关注 Plaquette、Vicky en France、Morus 等初创公司
聚焦印度：酒精饮料行业趋势、啤酒消费增长与 GLP-1
本期“聚焦印度”重点关注酒精饮料行业趋势、啤酒消费增长及更多内容
Inside Singapore Food R&D Programme: The science powering food security
In paid partnership with Agency for Science, Technology and Research (A*STAR)
Singapore’s heavy reliance on imports makes it vulnerable to disruptions that threaten food security. How can Singapore Food R&D Programme protect and promote local supply?
Going beyond endurance with sports nutrition formulations that begin in the gut
Paid for by Probi Asia Pacific
For sports and active nutrition brands looking to incorporate functional ingredients into food and beverage applications, probiotics are often overlooked, despite their capabilities to foster beneficial gains.