Top functional beverage categories, based on the percentage of consumers who have bought in the category in the last 6 months and who would also be interested in purchasing if they contained ingredients which promoted digestive health benefits include dairy and alternatives, nutritional, waters, and coffee and tea.
With so many choices for consumers, formulating beverages with research-supported probiotic benefits builds trust with consumers and helps beverages stand out in an expanding market.
Fill out the form to the right to download the Infographic, Growing Demand for Beverages with Probiotic Benefits, to get the latest marketing insights.
