For the fourth time, Südzucker has conducted a research study on consumer needs and purchase drivers in processed food & drinks, which will be another building block in the continuous observation of consumer trends.
Find out what drives end consumers across Poland, Germany, the UK, Belgium, France and Italy in their decision to buy specific brands or products in the following food categories:
- Sweet biscuits & baked goods
- Chocolates
- Dairy & vegan alternatives
- Cereals & cereal bars
- Soft drinks