Download Sweet Trends Report 2024 by Südzucker

Overview


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For the fourth time, Südzucker has conducted a research study on consumer needs and purchase drivers in processed food & drinks, which will be another building block in the continuous observation of consumer trends. 

Find out what drives end consumers across Poland, Germany, the UK, Belgium, France and Italy in their decision to buy specific brands or products in the following food categories: 

  • Sweet biscuits & baked goods
  • Chocolates
  • Dairy & vegan alternatives
  • Cereals & cereal bars
  • Soft drinks
This content is provided by Südzucker AG, and any views and opinions expressed do not necessarily reflect those of FoodNavigator.com

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European consumers are increasingly focusing their purchase decisions on products that contain natural, regional and less-processed / less-refined ingredients.

Download Südzucker’s Consumer Trend Study 2023

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White Paper

For the third time, Südzucker has conducted a research study on consumer needs and purchase drivers in processed foods and drinks, which will be another building block in the continuous observation of consumer trends.

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