Healthy ageing: Yili taps TCM, flavour to boost elderly nutrition
Yili says successful elderly nutrition products require more than science, combining dairy nutrition with better taste, age-friendly design and familiar ingredients to encourage adoption among older consumers.
“In China, if a product doesn’t taste good, people won’t be buying it again,” said Yili Group Vice President Ignatius Szeto. “So we have to think about nutrition, taste, and the emotional value and meaning of the product for consumers.”
South Korea and China lead sports nutrition e-commerce as India drives growth
South Korea and China remain Asia Pacific’s biggest sports nutrition e-commerce markets, while India records the region’s fastest online sales growth.
E-commerce boom is fuelling the sports nutrition sector in Asia Pacific, with multiple categories – including protein powder and ready-to-drink products – seeing healthy growth across the Asia Pacific region.
According to data analytics firm Euromonitor, the share of sports nutrition sales made through e-commerce rose from 46% in 2020 to 56% in 2025, representing the largest increase among all retail channels.
4 ways food brands can win in China’s ‘conscious indulgence’ era
Chinese consumers are among the most discerning in the world, and guilt-free indulgence is leading local innovation trends. Here are four ways food firms can capitalise.
The Chinese market is highly competitive, with both local and international brands competing for attention and differentiation.
‘Conscious indulgence’ is a dominant trend, meaning consumers want both health benefits and enjoyable taste or texture without compromise.
5 food trends driven by lifestyle shifts around the world
Convenience, wellness and cultural identity are reshaping what people eat, driving five global food trends influencing brands today.
Digital media and social platforms are accelerating how food trends spread globally, allowing consumer preferences and lifestyle shifts to influence product innovation faster than before.
We examine five global food trends shaping consumer behaviour and food innovation.
Errant health supplements: Chinese customs highlights three classic examples
From the absence of bioactive ingredients to products made in China but claimed to be made overseas, the Chinese customs has highlighted three classic examples of health supplements sold via cross-border e-commerce (CBEC) that have violated local laws.
These examples were discovered as part of the customs’ daily risk monitoring process.
Geng Fei Fei, spokeswoman for the Monitoring Centre and National Risk Assessment Centre for Cross-Border E-Commerce Commodity Quality and Safety, a unit housed under the Chinese customs, presented classic examples of health supplements violations at the Healthplex China Expo held in Shanghai from June 15 to 17.