LGBTQ+ wine brand
Wine brand Madame F has launched a range of quality, vegan wines that deliver on taste, created in collaboration with LGBTQ+ charity Queer Britain. Having launched Madame F Rosé to Sainsbury’s in May, October 2022 sees Madame F launch Rosé, White and Red wines to Ocado (£9 per bottle) and Madame F Rosé and White wine to Laithwaites (£11.99 per bottle, £9 per bottle when in a case of 12 or more). Sophie Warren, Wine Buying Manager at Ocado, said: “Ocado is always looking for unique products which reflect the company's own values. Launching Madame F is an exciting time to be added to the range, showcasing uniqueness, diversity and also shaking up the wine category. The three wines which will be launched at the end of August will be an exciting way for Ocado to show its support for the Queer Britain charity.”
Liz Smith, Merchandising Director at Laithwaites, said: “We are excited to be introducing Laithwaites customers to the Madame F range. We’ve always said wine tastes better when it’s made by people you like, and that’s even more true when every sip supports such a good cause. Packed with flavour and personality, the new white, red and rosé offer a true celebration of individuality and creativity – something we are proud to champion here at Laithwaites.”
Image supplied by Madame F