‘Plastic negative’ chocolate
UK snacks brand Prodigy claims to have become the UK’s first ‘plastic negative’ chocolate.
What does this mean? To achieve plastic negative certification, Prodigy teamed up with repurpose Global to fund the removal, processing and reuse of 10 ocean-bound single-use plastic wrappers for every Prodigy bar sold.
Climate Partners is also collaborating with Prodigy to offset its remaining carbon footprint via a forest preservation project in Peru, the country from which the snacks brand sources its chocolate.
“We’re on a mission to inspire positive change in society and the food industry as a whole, further underlined by these bold new sustainability commitments,” said Prodigy founder Sameer Vaswani.
“We’re extremely proud to be the UK’s first plastic negative chocolate brand, we’re literally cleaning up after the large players that continue to use damaging, single-use plastic wrappers for their bars because they are cheap to source and they are resistant to change.”
Vaswani continued: “This is chocolate that inspires change and we’re thrilled that our new packaging brings all our credentials and brand values to life.”
Image source: Prodigy