Danone-owned Cow & Gate is rolling out a range of products made with A2 protein milk from next month.
The milk comes from ‘carefully selected cows’ that naturally produce only the A2 beta-casein protein, according to Cow & Gate.
“Interest in A2 protein milk has been rapidly growing around the world in recent years; it’s a trend that is transforming the entire dairy industry and has most recently been shaking up the formula milk market globally, with seven A2 protein formula milks launched in the last six months worldwide,” said UK Consumer Marketing Director for Danone Specialised Nutrition Sarah Cumming.
“Inspired by nature and our knowledge of breastmilk, we’re proud to be the first to bring this innovation, which has been simply made for little tummies with milk sourced from cows that naturally produce A2 protein milk, to major UK retailers. It is a clear opportunity for retailers to cater to consumer interest and tap into a global trend.”
Cow & Milk’s new line comes in 8—g packs, covering all three stages of baby feeding, from birth to toddlerhood.
The RRP for Cow & Gate Simply A2 First Infant Milk & Follow-On Milk is £9.99 and the RRP for Toddler Milk is £9.50.