What food innovation is coming out of South West France?
By Flora Southey
- Last updated on
From boeuf Bourguignon to croque monsieur and tarte Tatin, France is celebrated for its cuisine.
Yet not all of the country’s food talents lie in Michelin-starred restaurants and traditional family recipes. Across the country, food businesses – both big and small – are investing in NPD to launch exciting innovation into retail.
In late 2020, 86 innovations from food businesses in the region of Nouvelle-Aquitaine – in South West France – were shortlisted as part of the region’s food agency’s (AANA) third annual ‘So Innovation’ event.
Four key trends were observed in the selection: ‘Healthy’ is categorised by nutritious products made from natural products and sporting clean labels. ‘Pleasure’ refers to new flavours and exciting offerings for foodies, ‘Easy’ foods are convenient, well-designed, and sold in smart packaging, and ‘Terroir’ refers to regional products and updated traditional recipes.
Scroll through the photo gallery for a selection of new innovations from the region. Bon appétit!