'Restaurant quality' pasta hits the freezer aisle

The UK's 'first' fresh frozen pasta will roll out in the new year under the Beroni brand of 'restaurant quality pasta'. 

Beroni pasta dough is prepared using durum wheat semolina and water. It contains no preservatives or additives. It is also suitable for vegans. The dough is shaped into penne, fusilli or macaroni formats before being cooked 'al dente' and immediately frozen.

Beroni pasta can be cooked at home in boiling water in 30 seconds; microwaved for 2 minutes and 30 seconds or pan or wok-fried in 3 minutes. It is produced in recyclable 1kg bags with an estimated RRP of under £3 per pack. 

Beroni is already in 'advanced discussions' with retail multiples about listings, with decisions anticipated before the end of the year.

Ebrofrost has supplied fresh frozen pasta to restaurants around the world since 1998. Beroni is a three-way joint venture between Ebrofrost FMCG and retail specialist Bridgethorne, which will handle commercial and marketing activity, and Food Team International, which will handle retail distribution and logistics.

Image source: Beroni​