“These rumors, they come every year – every two times a year really,” BDSI press officer Torben Erbrath told ConfectioneryNews.com.
Easter myth: No claws for alarm
The BDSI issued a statement last week that said the melting and repackaging of leftover chocolate Easter bunnies as chocolate Santas or vice versa was “in the land of fairy tales and legends.” [German translation].
“It’s not allowed by law, so manufacturers wouldn’t do that,” said Erbrath.
He added that no firm had ever been caught reusing leftover chocolate bunnies and if they were found out their business would be shut down by authorities.
Erbrath said the rumors were purely media fabrication - much like the misconception that Christmas confectionery has hit store shelves earlier than the year before.
“It’s always the beginning of September,” he said.
According to the BDSI, leftover seasonal chocolates are generally offered at reduced prices or are distributed for free to nonprofit organizations.
The German confectionery industry produces 140m chocolate Santas a year and 190m chocolate bunnies.
Around 44% of chocolate bunnies are exported, but approximately 106m are sold in Germany.