The forthcoming EU Empowering Consumers ahead of the Green Transition Directive (EmpCo) sets clearer expectations for how businesses communicate sustainability and environmental claims. For brands selling into the EU, this brings both challenge and opportunity: claims will need clarity, accuracy and evidence, but done well they can build trust and brand value. In this practical webinar, Fairtrade will explain what EmpCo means in practice, how to respond with clarity and confidence and why going beyond compliance through responsible sourcing can support the people in your supply chains, build consumer confidence, and create long-term value for your business.
