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Food flops in Sweden's Museum of Failure: When NPD goes seriously wrong

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Niamh Michail

By Niamh Michail+

22-May-2017
Last updated on 23-May-2017 at 09:35 GMT2017-05-23T09:35:51Z

From Colgate's lasagne to Heinz's purple and green ketchup, Sweden's Museum of Failure opens next month with several food and drink products on display. We ask the exhibition curator and a market analyst how big companies can get it so wrong. 

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