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Natural and clean label

Natural and clean label

Consumers have spoken: You can't beat natural. Food companies are working at-the-double to provide them with foods that are safe, tasty, and top quality, with ingredients lists as 'clean' as can be.

Make potassium labelling mandatory for processed food: UK petition

As new nutrition guidelines make labelling potassium on packaged foods mandatory in the US, a UK petition is urging the government to do the same but for different reasons - it would...

B2B firms know artisan doesn’t mean….well, artisan, says ASA

An advert for a bread mix that promises “an easy way to make sour dough and artisan breads” is not misleading because it targets B2B firms who know the end product will...

Ethical labels are worth €709 billion globally - so which one is best for your product?

Fairtrade in France but organic in Austria? Euromonitor analysed 26,000 products across the world to help manufacturers understand which ethical labels work best for their products, depending on the country, category...

Clean label on the rise in Turkey but price and taste still king

Demand for clean label ingredients is on the rise in Turkey, especially for children's food - but the market is too price sensitive and focused on taste for it to...

Fruit and vegetables may prevent diabetes and Alzheimer’s: Study

A diet rich in fruits and vegetables may help to protect against age-related inflammation observed in diabetes, Alzheimer’s and Parkinson’s disease, a study has demonstrated. 

Vast majority of MEPs demand legislation on origin labelling

EU politicians have upped pressure - once again - on the European Commission to bring in mandatory country of origin labelling (COOL) for lightly processed meat and dairy products in...

Super growth for superfoods, but is the halo starting to slip?

Rates of ‘superfood’ new product development have tripled in the past five years, according to Mintel, but a nutrition expert warns that with no clear definition in existence, the allure...

Preferences for homemade are 'a threat' to baby food manufacturers: Mintel

Sales of UK baby food have taken a hit a hit as 83% of parents opt for homemade food, according to Mintel data - but premium-positioned products and adult-friendly flavours could...

Where East meets West: Highlights from FI Istanbul

FoodNavigator is at Food Ingredients Istanbul, scouting out the latest ingredient trends and developments in the region. Here are some that caught our eye.

Sweets & Snacks Expo 2016

Snacking chocolate brand Brownie Brittle taps organic boom with new range

Snacking chocolate brand Brownie Brittle will be highlighting its first organic line at the upcoming Sweets & Snacks Expo as consumer interest in an organic diet grows.

Healthy agers: To market older, you’d better get wiser

Europe’s seniors see functional foods as a 'dated' concept, are uncomfortable with products that expressly mention age, and want sustainable, naturally nutritious products, finds a consumer study led by the...

German court rules against 'vegan cheese' - but what should plant-based alternatives be called?

If it's not made from animal milk it can't be called cheese, a German court has ruled in a case against a 'vegan cheese' manufacturer. But when consumers' point of reference for a...

Spotlight on start-ups

Clean-label products are not always uniform - that's a selling-point, says fruit foam start-up

Using exclusively clean label ingredients can sometimes mean products are not always 100% standardised. But for French start-up Woos fruit foams this is a key selling point. 

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Spotlight on Start Ups: Personal and product development

The Natural & Organic Products show in London was an opportunity to showcase the best of the natural and organic industry. 

Our stool frequency claim may not be sexy – but it adds credibility to empty slogans: BENEO

A survey of over 1,000 consumers in the UK and Spain has helped German ingredients giant BENEO join the dots between its EFSA-approved stool frequency health claim on paper and...

Raw foods on the rise as clean-label consumers crave more

From snack bars to spreads, chocolate to cheese, the trend for raw ingredients in processed foods is spreading across Europe, says Mintel, as consumer attention goes beyond the ingredient list...

Kerry Foods' 100% natural preservative claim given green light for Irish ham

Kerry Foods Denny Deli Ham is able to claim it is the only 100% natural ham without artificial ingredients in ireland, after an advertising complaint was rejected by the UK’s...

Is the booming gluten-free baby food market about to get another boost?

New studies have prompted changes to some advice on the introduction of gluten. Could it have an impact on booming EU sales of gluten-free baby foods?

Polish potential: Poland is Eastern Europe’s food innovation hub, says Mintel

Poland is leading the way for food and drink innovation in Eastern Europe accounting for over a third of product launches in the region – but as one of the...

Expert calls for activity icons that could help ‘reduce obesity rates’

Food should be labelled with how much exercise is required to expend its calories in order to help promote an active lifestyle, said a leading health expert. 

Heard of soursop, ditakh or cashew apple flavour? You'll need to if you want to break into Africa, says Aromatech

French flavour firm Aromatech has developed a range of flavours specifically designed to appeal to African consumers based on local fruit - but European consumers looking for new, exotic tastes...

Can firms clean up vanillin's clean label image amid natural supply shortages?

It’s the world’s most popular food flavour but less than 1% of global demand for vanilla can be met by the natural vanilla orchid – and this year’s supplies have...

Nano 3D structure of food could lead to reduced costs and waste

3D images of food produced at a nano level promise to save on food industry costs and reduce food waste as a result of faulty production, according to a study’s...

The rise of the 'invisible ethical': Why consumers want sustainability throughout the supply chain

From non-GMO glycerine-based solvents to sustainably sourced hydrocolloids, more and more companies are seeking ethical certification for 'invisible' ingredients – but what’s fuelling this demand when consumers probably don’t even...

FMI report says Greek yogurt still growing

A new report by Future Market Insights (FMI), Yoghurt Market: Global Industry Analysis and Opportunity Assessment 2015 – 2025 is being published in May 2016.