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Natural and clean label

Natural and clean label

Consumers have spoken: You can't beat natural. Food companies are working at-the-double to provide them with foods that are safe, tasty, and top quality, with ingredients lists as 'clean' as can be.

Exposed: How powerful lobbies thwarted hormone chemical regulation

Public health is being compromised as the European Commission bows to the pressure of lobbies and is divided by internal power struggles over toxic endocrine disrupting chemicals, claims a report.

FSAI cracks down on ‘misleading’ marketing terms

The Food Safety Authority of Ireland (FSAI) has published guidance for food companies to ensure consumers are not misled by terms such as ‘natural’, ‘artisan’, ‘traditional’ and ‘farmhouse’.

Dispatches from Vitafoods Europe

It’s getting juicy in the functional beverage aisle: Juices see success with healthy and natural positioning

Functional beverages are now less about fortification, and more about honing in on the natural health benefits of their ingredients, according to Innova Market Insights.

Why are EU labelling laws failing to protect consumers from fish fraud?

With no ingredient or species information required for processed fish products, seafood fraud in Europe is prevalent – so why is EU legislation failing to protect consumers?

Organic NPD vital to survive mainstream 'healthification'

The organic sector has cultivated a culture of ethical awareness among consumers that conventional manufacturers are now cashing in on – and new product development is vital for the sector...

Fish manufacturers should voluntarily improve labelling - or risk boycott

Manufacturers of fish products should adopt clearer labelling to allow consumers to make sustainable choices – because otherwise they may be encouraging boycotts of their products, say campaigners.

Ethical foods make consumers feel morally superior - and food taste better

The feeling of moral satisfaction that consumers get from eating ethical food change their taste experience for the better - and means they are willing to pay more, according to...

Confusing food labels are named and shamed on Twitter

A Spanish consumer rights group has launched a naming and shaming Twitter campaign after it found one third of consumers surveyed has bought the wrong product due to confusing food labels....

When companies try to be cool: A lesson in 'wackaging'

Wackaging – using cute and quirky language on a product’s packaging – seems to be everywhere. But with consumers becoming increasingly cynical, should manufacturers stop trying to be cool?

Is coconut vinegar the next big coconut ingredient?

The health halo associated with coconut ingredients could mean coconut vinegar is the next ‘it’ product in Europe -- though its nutritional benefits are to yet be verified.

How to restore consumer confidence after a food scandal

Accountability is key to rebuilding consumer confidence in the industry following a food scandal  - a company’s response to accusations of contamination is almost as important as its actual role...

EU companies must get ready for ‘bio-piracy’ law now

Global and EU regulation aims to stop companies using indigenous bio knowledge and material to make profits without filtering any of the benefits back.

European trans fat report 'could lead to ban'

The European Commission will consider action on industrially produced trans fats in foods following a high-level debate, said a spokesperson at the European Society of Cardiology (ESC).

EFSA reviews chemicals in food and drink

EFSA has published an overview of its most recent data on chemical contamination of food and drink aimed at the general public.

Eco-friendly foods: Can environmental messages be better targeted to consumers?

Research outlining why consumers support environmental food policies could help identify how messages should be targeted to different groups.

Shifting demands: Where will the growth in healthy foods come from?

With an ever increasing consumer demand for healthier food products, many within the industry are asking where the growth in healthy foods will come from.

Do eating habits of others influence healthy eating in young women?

Healthy eating behaviour in young women could be influenced by the eating habits and the appearance of others, a study has found.

Is baby food creating fussy eaters?

Fostering children's willingness to try new flavours and foods has clear benefits for the food industry -  yet researchers say baby food manufacturers may be inadvertently creating picky eaters.

Improving foods works better than educating consumers, says expert

Reformulating foods to be healthier without telling consumers is a brilliant health policy, says Professor Graham MacGregor.

Can cultural differences affect consumer understanding of food labels?

Country-specific differences could influence consumers’ understanding of nutritional information on food products, researchers have said.  

Tending the grassroots: The importance of early adopters in NPD

Building a grassroots following is crucial for establishing an innovative food product, says the co-founder of meal replacement firm Ambronite.

dispatches from Food Vision, Cannes

Salty, sour, spicy, bitter: Will soft drinks ever go beyond sweet?

Will ‘sweet’ always be superior in the soft drink category? Or will consumers embrace the whole world of senses and suss out alternative tastes?

Primal Pantry founder: 'You can't protect your product. You can only protect your brand'

When launching a new product, don’t underestimate the power of good design – and make sure you trademark everywhere, says Suzie Walker, founder of The Primal Pantry.

Use price policies to promote healthier diets, says WHO

Price policies could encourage healthier diets, according to a new publication by the World Health Organisation (WHO) Europe.

Frugal innovation: Downsizing from exotic superfoods... to lentils

Adding an exotic ‘superfood’ ingredient gives fresh appeal to a well-established product – and manufacturers don’t have to look far for the latest one as analysts say that post-recession consumers...