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Natural and clean label

Natural and clean label

Consumers have spoken: You can't beat natural. Food companies are working at-the-double to provide them with foods that are safe, tasty, and top quality, with ingredients lists as 'clean' as can be.

Unilever beats expectations, but warns of ‘negligible’ market growth

Unilever has reported better than expected second quarter results but warned of slow demand in emerging and developed markets alike.

Mid-calorie concept goes mainstream – and beyond drinks

Consumers and industry have embraced the mid-calorie concept in drinks and are starting to look at its relevance in other product categories, according to stevia supplier PureCircle.

Naturex develops water-soluble, colour-fast red

Naturex has developed a water-soluble, non-migrating red colour that is carmine-free – responding both to customer demands for two-layered colour solutions in dairy and consumer demands for clean label....

Demand for natural colours is going global, finds 5000-strong survey

Asian consumers are fuelling demand for clean labels and natural colourings - and will bolster a trend that has been dominated by western Europeans until now, a 5000-strong global survey has...

Clean label has become industry standard, says Innova

‘Clean label’ is no longer a niche trend – it is now standard across the food industry, according to a report from Innova Market Insights.

Can sustainable foraging go mainstream?

Commercial foraging is on the rise, influencing mainstream flavour trends and giving companies a sense of heritage, say market analysts - but is it as eco-friendly as it seems?

Could plum be the new color of confectionery?

Supplier Sunsweet claims its plum ingredients could present a pathway to cleaner labels as safety concerns over caramel colors prompt confectionery manufacturers to look explore alternatives.

‘Innovation has been key’ to booming free-from foods trend

Free-from foods are one of the hottest trends in the European health and wellness market, according to a Euromonitor analyst.

Antibiotic-free - Is this the next ethical food label?

British meat has been found to contain MRSA and consumers are concerned. So would an antibiotic-free label reassure the public,  or are there already enough ethical food labels?

Natural red without the bugs? Chr Hansen develops fermentation-derived carmine

Danish ingredients firm Chr Hansen claims it has produced carmine through fermentation, meaning a cheaper, vegetarian, halal and kosher version of the natural red colouring could be just a few...

Rising packaged food sales make Turkey top export destination

Turkey is an attractive destination for European food exports with niche opportunities in dairy, bakery, health and wellness, say market analysts.

Biotech in focus: Review backs enzymatic generation of natural taste enhancer divanillin

At a time when consumer demand for natural ingredients is growing rapidly, researchers suggest that that the use of enzyme technologies to produce the natural taste enhancer divanillin may hold...

Raw food on the rise

The trend toward raw foods is being driven by a growing group of consumers looking for ‘clean food’ – not just those who consider themselves raw foodists, says Teresa Havrlandova,...

Exposed: How powerful lobbies thwarted hormone chemical regulation

Public health is being compromised as the European Commission bows to the pressure of lobbies and is divided by internal power struggles over toxic endocrine disrupting chemicals, claims a report.

FSAI cracks down on ‘misleading’ marketing terms

The Food Safety Authority of Ireland (FSAI) has published guidance for food companies to ensure consumers are not misled by terms such as ‘natural’, ‘artisan’, ‘traditional’ and ‘farmhouse’.

Dispatches from Vitafoods Europe

It’s getting juicy in the functional beverage aisle: Juices see success with healthy and natural positioning

Functional beverages are now less about fortification, and more about honing in on the natural health benefits of their ingredients, according to Innova Market Insights.

Why are EU labelling laws failing to protect consumers from fish fraud?

With no ingredient or species information required for processed fish products, seafood fraud in Europe is prevalent – so why is EU legislation failing to protect consumers?

Organic NPD vital to survive mainstream 'healthification'

The organic sector has cultivated a culture of ethical awareness among consumers that conventional manufacturers are now cashing in on – and new product development is vital for the sector...

Fish manufacturers should voluntarily improve labelling - or risk boycott

Manufacturers of fish products should adopt clearer labelling to allow consumers to make sustainable choices – because otherwise they may be encouraging boycotts of their products, say campaigners.

Ethical foods make consumers feel morally superior - and food taste better

The feeling of moral satisfaction that consumers get from eating ethical food change their taste experience for the better - and means they are willing to pay more, according to...

Confusing food labels are named and shamed on Twitter

A Spanish consumer rights group has launched a naming and shaming Twitter campaign after it found one third of consumers surveyed has bought the wrong product due to confusing food labels....

When companies try to be cool: A lesson in 'wackaging'

Wackaging – using cute and quirky language on a product’s packaging – seems to be everywhere. But with consumers becoming increasingly cynical, should manufacturers stop trying to be cool?

Is coconut vinegar the next big coconut ingredient?

The health halo associated with coconut ingredients could mean coconut vinegar is the next ‘it’ product in Europe -- though its nutritional benefits are to yet be verified.

How to restore consumer confidence after a food scandal

Accountability is key to rebuilding consumer confidence in the industry following a food scandal  - a company’s response to accusations of contamination is almost as important as its actual role...

EU companies must get ready for ‘bio-piracy’ law now

Global and EU regulation aims to stop companies using indigenous bio knowledge and material to make profits without filtering any of the benefits back.

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