Social media can be a company’s best friend for communicating to consumers - but the tables can quickly turn when the consumers talk back. So should food companies get hashtag-happy when dealing with sensitive issues such as food scandals?
Neophiles, foodies or adventurous eaters? There may not be one catch-all term but adventurous eaters share common personality and lifestyle traits – allowing researchers to identify ways to get the less adventurous to try new foods.
Food companies have long understood that cartoon characters and kid-friendly brand names encourage children to choose certain products – but their efficacy is not limited to junk foods, say researchers.
The European Food Safety Authority (EFSA) has approved the use of stevia-derived sweeteners at up to 29 mg per litre in hot drinks, following a request from Tata Global Beverages GB Ltd.
European industry association FoodDrinkEurope has called for an ambitious global climate deal to help justify investment in low carbon technologies, it said in a report released at Expo Milano last week.
Asda is losing £500,000 a week in plant bread sales, as consumers continue to turn away from the traditional sliced loaf, according to the retailer’s senior category buying manager Emily Peck.