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Trends > Organics



Consumers have shown an enormous appetite for organic food, although recession has dented demand in some parts of the world. We follow the main drivers and trends in this important industry segment.

Small businesses and social scientists must collaborate for a sustainable food chain

Food labelling and ethical certification aren’t as effective as we think - for a sustainable food chain, small and medium businesses need to team up with social scientists to create...

UK's organic standards up for public consultation

The Soil Association is updating its organic standards to make them more practical and transparent and is calling on the public to give its opinion in an open consultation.

More than half of EU countries set to opt out of GM

Sixteen countries have requested to opt out of GM cultivation in Europe – but while the Commission says the opt-out clause is necessary for such a complex issue, campaigners are...

Norwegians increasingly sceptical about organic

Norwegian strategies to up organic consumption are failing, say researchers. 

Sustainers and curtailers: Which type of sustainable foodie are you?

Sustainability isn't one size fits all. Some consumers buy sustainable products while others curb consumption of less sustainable foods, say researchers. 

How to position ‘mildly sustainable’ products: Price and retail display are key

The key to successful placement of mildly sustainable products is to use cues that communicate product positioning consistently, both in price level and in-store location, say researchers.

EFSA loses right to keep experts secret

The European Food Safety Authority (EFSA) has lost its right to keep the names of contributing expert commentators a secret – a European Court of Justice (ECJ) ruling that could...

Scotland to ban GM crops: ‘GM would damage our clean, green brand’

Genetically modified (GM) crops will not be allowed in Scotland, the Scottish National Party (SNP) has announced.

Half believe organic food contains more minerals and vitamins than conventional products despite lack of data

Organic preferences: Health before animals and the environment, say Danes

Richer people eat more organic foods and buy them because they perceive them to be healthier than conventional foodstuffs, a Danish study has found.

Non-GMO labels are on the rise in Europe – but why?

Non-GMO labels are on the rise in European countries – but unlike the US, EU legislation requires all food containing above trace levels of GM to be labelled. So is there even a need for...

Antibiotic-free - Is this the next ethical food label?

British meat has been found to contain MRSA and consumers are concerned. So would an antibiotic-free label reassure the public,  or are there already enough ethical food labels?

Quiz: Are you sustainable sourcing savvy?

How clued up are you on all the issues surrounding sustainable sourcing - and how closely have you been reading FoodNavigator?Take our quiz and find out! (Need to revise a little...

Rising packaged food sales make Turkey top export destination

Turkey is an attractive destination for European food exports with niche opportunities in dairy, bakery, health and wellness, say market analysts.

Younger shoppers value organics – but buy fewer of them

A majority of UK shoppers aged 16-34 think that organic products are important (54%), compared to under a third (30%) of over-55s, according to a market research report.

Is organic the best way to start the day?

Organic breakfast products are an easy and affordable way to dip a toe in organic, the Soil Association says.

Organic growth: What drove Wessanen to cut 90% of its revenue?

Wessanen has undergone a huge transformation over the past 15 years in its goal to become Europe’s largest healthy and sustainable food company – and has cut its revenue by...

Raw food on the rise

The trend toward raw foods is being driven by a growing group of consumers looking for ‘clean food’ – not just those who consider themselves raw foodists, says Teresa Havrlandova,...

EU regulatory deadlock welcomed by organic groups

EU ministers have failed to reach an agreement on proposed changes to EU organic regulation, pushing back a vote until June – a standstill that is welcomed by organic farming associations....

Dispatches from Vitafoods Europe

It’s getting juicy in the functional beverage aisle: Juices see success with healthy and natural positioning

Functional beverages are now less about fortification, and more about honing in on the natural health benefits of their ingredients, according to Innova Market Insights.

Investment to tackle organic ‘price barrier’

Price is arguably the biggest barrier the organic market faces, says Mintel – but retailers are coming up with ways to make organic foods accessible to a wider audience.

Scientists develop low-allergen soybean

A new low-allergen variety of soy bean has been developed using conventional methods.

Organic NPD vital to survive mainstream 'healthification'

The organic sector has cultivated a culture of ethical awareness among consumers that conventional manufacturers are now cashing in on – and new product development is vital for the sector...

Organic breaks social class barriers

With working class households making up nearly one third of sales, organic is no longer a middle-class preserve - and some say it is even fueling Britain's 'foodie' culture.

Can organic feed the world?

Organic crops generally have lower yields than conventional crops – but that’s not the only way to measure their potential to feed the world.

Ethical foods make consumers feel morally superior - and food taste better

The feeling of moral satisfaction that consumers get from eating ethical food change their taste experience for the better - and means they are willing to pay more, according to...

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