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Trends > Organics



Consumers have shown an enormous appetite for organic food, although recession has dented demand in some parts of the world. We follow the main drivers and trends in this important industry segment.

'This product is not against cheese'

Plant-based pioneers say lactofermented soy will enrich traditional cheese sector

"Soy is good, but lactofermented soy is better," says French firm Sojami which predicts its patented process for creating plant-based cheese will lead to a vegan cheese industry as rich and...

Embrace organic, say experts, who predict 9.2% growth

Sales of organic food will grow almost three times faster than non-organic, according to forecasts by Rabobank.

The antibiotic-free dilemma: How to tap into the trend without implying conventional meat is bad?

Consumer interest in antibiotic-free meat is rising and British pork processor Karro is upping investment. But how can you promote a premium antibiotic-free range without giving the message that the...

News in brief

Poland joins Fairtrade movement

Poland has become the latest country to join the Fairtrade movement.

Black amaranth muesli from Bolivia to showcase FAO's 'mountain food' logo

The UN's Food and Agricultural Organisation (FAO) and Slow Food have created a logo for mountain foods to ensure producers receive a fair compensation, help consumers make informed choices and protect endangered...

Switzerland and Canada expand organic trade deal

The Swiss and Canadian governments have recognised the equivalency of their organic standards for multi-ingredient processed products.

Ecolabel market to grow by 66%, and will become more powerful than regulation, say Danish researchers

The number of eco-labels could grow by 66% in the next 15 years as their power and influence becomes much great than regulation, according to new research carried out in Denmark.

Demand for organic meat on the rise, says Soil Association

UK sales of organic red meat are on a high, boosted by a belief that it is healthier than conventionally produced meat, according to the Soil Association.

Algae calcium not permitted in organic soy drinks, says German court

A German state court has ruled an algae-sourced calcium has no place in an organic soy drink – the manufacturer has appealed the verdict.

Marketing sustainable soy: 'Invisible but important' or loud and proud?

By the end of 2017 one third of soy imported into Europe will be certified, says the Roundtable on Responsible Soy, but will consumers know it?

Ethical labels are worth €709 billion globally - so which one is best for your product?

Fairtrade in France but organic in Austria? Euromonitor analysed 26,000 products across the world to help manufacturers understand which ethical labels work best for their products, depending on the country, category...

Preferences for homemade are 'a threat' to baby food manufacturers: Mintel

Sales of UK baby food have taken a hit a hit as 83% of parents opt for homemade food, according to Mintel data - but premium-positioned products and adult-friendly flavours could...

Sweets & Snacks Expo 2016

Snacking chocolate brand Brownie Brittle taps organic boom with new range

Snacking chocolate brand Brownie Brittle will be highlighting its first organic line at the upcoming Sweets & Snacks Expo as consumer interest in an organic diet grows.

Do we need a better global approach on whole grains?

The lack of a harmonised message on whole grain intake in many countries may be leading to confusion and creating barriers for industry, warn researchers.

Healthy agers: To market older, you’d better get wiser

Europe’s seniors see functional foods as a 'dated' concept, are uncomfortable with products that expressly mention age, and want sustainable, naturally nutritious products, finds a consumer study led by the...

The EFSA hackathon: Authority offers €20,000 for app ideas

"The European Food Safety Authority (EFSA) is offering €20,000 for an app idea it can use to provide “quick, user-friendly” mobile access to its work."

TTIP – a nail in the coffin for EU food producers?

The big winners of the Transatlantic Trade and Investment Partnership (TTIP) deal will be the corporate food giants and US factory farms with European producers set to lose the most, according...

Cheap food or no pesticides: Consumers can’t have it both ways, says ECPA

The European Crop Protection Association has said Europeans don’t understand the harsh realities of food production or appreciate the potential magnitude of the world’s food supply problem - pesticides are important in...

ASA ruling

Far from shy: Shouts about coconut sugar fall foul of advert regulators

Tiana Fair Trade Organic's claims that its coconut nectar is a “guilt free sugar substitute” are in breach of regulations, the British advertising authority has ruled.

Italian agri-entrepreneurs cultivate kiss-friendly heritage garlic

Two Italian entrepreneurial farmers have launched KissinGarlic a mildly flavoured garlic that is easily digested and doesn't cause bad breath. But by cultivating a plant variety that was on the cusp...

Polish potential: Poland is Eastern Europe’s food innovation hub, says Mintel

Poland is leading the way for food and drink innovation in Eastern Europe accounting for over a third of product launches in the region – but as one of the...

EU and Chile sign landmark organic trade deal

The European Union and Chile have finalised the first of a new generation of agreements aimed at facilitating trade in organic products.

The rise of the 'invisible ethical': Why consumers want sustainability throughout the supply chain

From non-GMO glycerine-based solvents to sustainably sourced hydrocolloids, more and more companies are seeking ethical certification for 'invisible' ingredients – but what’s fuelling this demand when consumers probably don’t even...

Policy expert slams 25-year Food and Farming Plan

The government’s forthcoming 25-year Food and Farming Plan has been slammed for its failure to address key issues of sustainability and described as a missed opportunity and “doomed to be...

EU regulators debate future of glyphosate

EU regulators are today debating whether to extend approval for Monsanto's controversial pesticide glyphosate.

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