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Trends > Organics

Organics

Organics

Consumers have shown an enormous appetite for organic food, although recession has dented demand in some parts of the world. We follow the main drivers and trends in this important industry segment.

IFOAM: Organic must innovate to break out of niche status

Organic sales are growing but the sector remains niche with market share in single figures, says one industry group – but innovative practice and partnerships could change this.

Demand for ‘natural’ drives Europe’s food colouring growth

Growing demand for natural food colourings by manufacturers and consumers will continue to drive the Western European market in the near future, according to a new report by Future Market...

Food preferences among elderly peers may differ, says study

Older adults with a poor appetite may have a higher preference for variation in foods compared with older adults with a good appetite, according to a study.

Tending the grassroots: The importance of early adopters in NPD

Building a grassroots following is crucial for establishing an innovative food product, says the co-founder of meal replacement firm Ambronite.

Editor's blog

Food Vision Big Debates: Ethical eruptions, technological disruptions, challenged assumptions

Big Food needs to care more; start-ups can’t feed a planet housing 9bn people in 2050; and genuine disruptive technologies are spawning and spinning faster than flapping butterfly wings…So, er,...

Use price policies to promote healthier diets, says WHO

Price policies could encourage healthier diets, according to a new publication by the World Health Organisation (WHO) Europe.

Fairtrade’s revised standard is ‘creative’ says industry

The inclusion of new voluntary best practices in the organisation’s revised trader standard is an “interesting” element, said a representative at Voice Network.

Empowering women in agriculture is good for business

Empowering women in small-hold agriculture is essential to boosting productivity, creating new product launches and generating business - and companies are starting to realise this, says a Fairtrade Foundation report.

The end of stevia’s natural reign – or the beginning of a new one?

By producing stevia through fermentation and solvent-based extraction the industry risks losing its most promising natural sweetener - but this may create a new market for new niche stevia products,...

The end of stevia’s natural reign – or the beginning of a new one?

By producing stevia through fermentation and solvent-based extraction the industry risks losing its most promising natural sweetener - but this may create a new market for new niche stevia products,...

The end of stevia’s natural reign – or the beginning of a new one?

By producing stevia through fermentation and solvent-based extraction the industry risks losing its most promising natural sweetener - but this may create a new market for new niche stevia products,...

Commission bins waste & recycling programme

The European Commission (EC) has dropped an environment programme on waste, incineration and recycling laws because it did not “complete the circle” of creating zero waste in Europe.

Coconut sugar: The latest sugar alternative

Coconut sugar is increasing in popularity because it is seen as being a healthier, more ethical alternative to sugar - but nutritionists remain sceptical of the health claims.

UK organic market up 4% last year

The UK organic market has continued its recovery with sales up 4% in 2014, according to new figures from the Soil Association.

The final 5%: EU needs a regulatory push for truly organic products

Europe needs a new flexible system to help keep non-organic ingredients like flavouring in organic products to a minimum, says International Federation of Organic Agriculture Movements (IFOAM EU)

It’s official: Eating organic leads to less pesticide exposure

People who eat organic foods have about half the pesticide exposure of those who eat conventional foods, according to a new study – but all are well within established safe limits.

Vrai bats off 100% organic criticism: We used what was available

It is not always possible to secure 100% organic raw materials, the French organic yoghurt brand Vrai has said in response to a consumer group campaign against its use of...

Denmark launches ‘most ambitious’ organic plan

The Danish government has announced a plan to double its organic farmland by 2020 and to increase demand for organic food.

Organic aroma loophole leaves bad taste

The organic French yoghurt brand Vrai has been forced to pull one of its yoghurts after consumer pressure weighed in on its (legal) decision to use a non-organic aroma.

What does the roadmap to food security really look like?

Food security is vital to the food industry in both developing and developed countries, but what does ‘food security’ really mean, how do we measure it, and can we really...

‘Uncertainty’ over measures to close EU organic supply-demand gap

European organic agriculture lags behind growing demand for organic food, but new EU rules in the pipeline are creating uncertainty in the sector at just the wrong time, says Soil...

FoodNavigator predicts top industry drivers for 2015

It’s time to get out our crystal balls and predict the hottest trends in the European food and drink sector for the year ahead. What’s in store for 2015?

News in brief

Wessanen to acquire Abafoods for €52m

Dutch food company Wessanen has agreed to acquire Italian organic drinks company Abafoods for €52m, the company has said.

How much pesticide residue is in our food?

98.3% of foods in the EU contain pesticide residues within legal limits, but there were “significantly higher” maximum limit exceedance rates for products from outside of Europe, according to a report from the...

What is organic? Organic packaged food growth stalled by differing perceptions

Organic means different things to different consumers around the world – and this is holding back the organic packaged food sector, according to a Euromonitor analyst.