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Trends > Organics



Consumers have shown an enormous appetite for organic food, although recession has dented demand in some parts of the world. We follow the main drivers and trends in this important industry segment.

COP21: Sustainability in focus

More headaches for "less meat" messaging

Want to promote products with less meat or meat alternatives? Steer clear of environmental messages and focus on health, say researchers.

Innova's top ten trend predictions for 2016

Chinese market open for UK organic dairy imports

A British organic dairy cooperative has broken into the one of the world’s most lucrative markets after being awarded the UK’s first licence to export organic products to China....

Incredible organic? More studies needed to substantiate health effects

More research is needed to establish the health and nutritional credentials of organic foods, say agricultural MEPs.

French brands pipped to the post with private label veggie range

French retailer Carrefour has launched what it claims is France's first private label range of vegetarian products - which could spur other brands to occupy this relatively undeveloped space, says a market...

Loud and proud: EU handouts to help European agri-food products stand out

Over 30 trade-association led campaigns promoting everything from olive oil to fresh meat have been named the recipients of the latest round of EU funding for agri-food products.

exclusive guest article

The state of the health and wellness market in 2015

Is organic still selling? Does the 'natural' trend mean fortified/functional food is now passé? And why are consumers turning their noses up at better for you (BFY) offerings? Ewa Hudson,...

Trading up: can a shift from quantity to quality lift meat market malaise?

Whilst seafood sales are going swimmingly, the chilled processed meat category is under pressure globally, although volume declines could be tempered by value gains, says Euromonitor International.

Transforming acacia gum from invisible ingredient to sustainable superfood

Acacia gum seems to have it all – manufacturers say it’s clean-label, organic, sustainably sourced and provides income in developing countries. So why is industry not doing more to promote this?...

Wessanen reports strong Q3 results

Dutch food group Wessanen has reported strong Q3 results which it puts down to a consumer shift away from ‘Big Food’ towards healthy and sustainable food.

Another status quo for the European organic sector?

EU organic legislation was supposed to dynamise the sector – but with the agricultural committee’s proposal yesterday deemed another status quo by organic groups, is future investment in the organic...

Italy and France show promise for organic packaged food

Both France and Italy have strong culinary traditions and consumers want quality food but have less and less time to cook – could this be why organic packaged food shows such promise?...

What is more important: Local or organic?

Whether food is locally sourced is more important to consumers than whether it organic or not, according to new research conducted on organic and non-organic consumers in Germany. 

Small businesses and social scientists must collaborate for a sustainable food chain

Food labelling and ethical certification aren’t as effective as we think - for a sustainable food chain, small and medium businesses need to team up with social scientists to create...

UK's organic standards up for public consultation

The Soil Association is updating its organic standards to make them more practical and transparent and is calling on the public to give its opinion in an open consultation.

More than half of EU countries set to opt out of GM

Sixteen countries have requested to opt out of GM cultivation in Europe – but while the Commission says the opt-out clause is necessary for such a complex issue, campaigners are...

Norwegians increasingly sceptical about organic

Norwegian strategies to up organic consumption are failing, say researchers. 

Sustainers and curtailers: Which type of sustainable foodie are you?

Sustainability isn't one size fits all. Some consumers buy sustainable products while others curb consumption of less sustainable foods, say researchers. 

How to position ‘mildly sustainable’ products: Price and retail display are key

The key to successful placement of mildly sustainable products is to use cues that communicate product positioning consistently, both in price level and in-store location, say researchers.

EFSA loses right to keep experts secret

The European Food Safety Authority (EFSA) has lost its right to keep the names of contributing expert commentators a secret – a European Court of Justice (ECJ) ruling that could...

Scotland to ban GM crops: ‘GM would damage our clean, green brand’

Genetically modified (GM) crops will not be allowed in Scotland, the Scottish National Party (SNP) has announced.

Half believe organic food contains more minerals and vitamins than conventional products despite lack of data

Organic preferences: Health before animals and the environment, say Danes

Richer people eat more organic foods and buy them because they perceive them to be healthier than conventional foodstuffs, a Danish study has found.

Non-GMO labels are on the rise in Europe – but why?

Non-GMO labels are on the rise in European countries – but unlike the US, EU legislation requires all food containing above trace levels of GM to be labelled. So is there even a need for...

Antibiotic-free - Is this the next ethical food label?

British meat has been found to contain MRSA and consumers are concerned. So would an antibiotic-free label reassure the public,  or are there already enough ethical food labels?

Quiz: Are you sustainable sourcing savvy?

How clued up are you on all the issues surrounding sustainable sourcing - and how closely have you been reading FoodNavigator?Take our quiz and find out! (Need to revise a little...

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