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GALLERY: Mintel on super soups and how to shake up a saturated and mature market

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Niamh Michail

By Niamh Michail+

24-Apr-2017
Last updated on 24-Apr-2017 at 16:44 GMT2017-04-24T16:44:53Z

With unusual ingredients (think sea buckthorn, cacao nibs and 'ugly' vegetables), convenient packaging and a focus on minimal processing, manufacturers can shake up the saturated and mature prepared soup market, says Mintel.

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