Mars renewable energy expansion – summary
- Mars signs wind power agreement advancing net zero across value chain
- Skuodas Wind Farm Lithuania to generate 490 GWh annually
- Project delivers 158.4 MW capacity powering about 250000 homes yearly
- Deal builds on Mars Renewables Acceleration Program expanding global clean electricity
- Program expected to cut Mars carbon footprint 10 percent by 2030
Mars, Inc. has upped its commitment to green energy through the announcement of a long-term purchase agreement with European Energy.
Under the agreement, the majority output from the planned Skuodas Wind Farm in Lithuania will go towards powering Mars production across its full value chain and advance progress towards its net zero ambitions.
This is the latest in the Mars Renewables Acceleration Program – the confectionery and snacking giant’s initiative to shift towards cleaner power across worldwide.
“We’re focused on turning climate commitments into measurable progress and action with real-world infrastructure,” says Kevin Rabinovitch, global vice president of sustainability at Mars. “This agreement with European Energy helps bring new wind power online in Lithuania and strengthens our ability to extend credible renewable electricity across our value chain.”
The Skuodas Wind Farm is expected to generate around 490 GWh of renewable electricity per year – roughly the amount needed to power approximately 250,000 homes for a year – and will have an installed capacity of 158.4 MW.
“This agreement shows how companies like Mars are actively enabling new renewable generation,” says Jens-Peter Zink, deputy CEO of European Energy.
The project is scheduled to go live in 2028.
Mars net zero
This announcement follows a series of major clean energy announcements from the maker of big-name brands, including Snickers, Skittles and M&M’s.
In 2025, it signed its first set of agreements, most notably a European contract that launched more than 100 solar projects in Poland, and three projects in the US.
By expanding clean energy to cover the electricity needs of its full value chain, Mars expects its Renewables Acceleration Program to contribute an estimated 10% reduction of its total carbon footprint by 2030, against a 2015 baseline.
Confectionery and the planet
This new deal highlights Mars’ move from climate pledges to actions.
It also marks the advancing of new renewable capacity over the buying of existing green power.
By tying clean electricity to its full value chain, the company is signalling to its suppliers and peers that decarbonisation at scale requires collaboration, capital, and long-term commitment.
As one of the world’s largest confectionery and snacking players, Mars’ approach also raises the bar for the wider food industry, where Scope 3 emissions and access to renewables remain persistent challenges.
If replicated, these agreements could help promote direct investment in energy infrastructure as a core part of corporate climate strategy – accelerating the sector’s transition, while giving developers the certainty needed to bring more projects online.
