Summary: Mars Snacking achieves 100% renewable energy in Europe
- Mars invested €1.5bn in European manufacturing over five years
- All Mars Snacking factories now run on renewable energy sources
- Transition includes wind power, biomethane, and GO certificates
- Move supports Mars’ goal to reach net zero emissions by 2050
- Sustainability is central to Mars’ long-term business strategy
Mars Inc. has announced its Mars Snacking factories across Europe are now operating entirely on renewable energy sources.
This milestone, said the confectionery giant, was achieved after years of investment into its European manufacturing footprint, including €1.5bn invested over the past five years.
The company invested in its first European windfarm in 2016, and over the past decade has transitioned all confectionery manufacturing sites across Europe to renewable electricity.
The multinational is also investing heavily in efforts to reduce “convert energy consumption”, purchasing Guarantees of Origin certificates for the remaining renewable electricity and biomethane, equivalent to the amount of electricity and natural gas used in the company’s direct operations for confectionery in Europe.
“At Mars, we believe that the world we want tomorrow starts with how we do business today,” says Marc Carena, regional president for Mars Wrigley. “Therefore, we measure our success not only by financial results, but also by the positive impact we have on people, the planet, and society. Sustainability makes good business sense and is at the heart of our strategy, and we are committed to making a meaningful difference ensuring that today’s actions create lasting benefits for future generations.”
This is a significant step for the business, known for big-name brands including Twix, M&Ms, Bounty, Maltesers and of course Mars, as it aims to hit net zero by 2050.
