Market Trends

Pic:getty/anchiy

Understanding the consumers driving growth in alcohol-free

By Rachel Arthur

The alcohol alternatives category is growing – so who are the consumers driving the revolution? If brands want to succeed in the marketplace, they need to understand the complex variety of reasons consumers turn to the category.

Image: Getty/Talaj

NPD Trend Tracker: From oat milk ice cream to edamame snacks

By Oliver Morrison

Our latest NPD Trend Tracker looks at Oatly’s new soft serve ice cream launch into UK food service, while snack brand the Only Bean has unveiled dry roasted edamame snacks containing with 5g of fiber. Scroll through the photo gallery for more…

Image: Getty/Hailshadow

The packaging paradox: the balance between clean labels and shelf life

By Oliver Morrison

In today’s era of sustainability, rising ingredient and energy prices, reducing waste by extending shelf life is more imperative than ever. But what implications does this have for clean labels? Where do manufacturers draw the line between extending shelf...

Getty | Jacoblund

The female athlete: Filling the gaps in nutrition knowledge

By Nikki Hancocks

With a review suggesting only 11% of sports nutrition research is conducted in female participants, some crucial discoveries are slowly coming to light as studies finally delve into the complicated needs of the female athlete.

GettyImages/gyn9038

NPD Trend Tracker: From fibre-rich yoghurt to 5-a-day recipe kits

By Flora Southey

The latest edition of our new product development photo gallery covers two different recipe kits: Naksha Recipe Kits is bringing ‘off the beaten track’ recipes to luxury retailers, while Gousto has released a line of recipe boxes guaranteed to supply...

Image: Getty/Hinterhaus Productions

Boomer time: Time to target food and beverages at older consumers

By Oliver Morrison

There’s a big opportunity for the food and beverage industry to launch products and ingredients formulated help meet the specific nutritional requirements of older consumers and help them stay healthier for longer, the recent FoodNavigator Positive Nutrition...

One of the sustainability trends gaining increased traction is carbon footprint labelling. GettyImages/Goran13

What do consumers want from sustainable food and drink?

By Flora Southey

Research suggests Europeans are ‘highly motivated’ to buy sustainable food. How can brands best communicate their sustainability credentials to consumers? And amid a cost-of-living crisis, are shoppers willing to pay for it?

Join our free-to-attend Healthy Snacking in 2023 webinar to find out what is shaping our snacking behaviour in 2023. Pic: GettyImages

Has indulgence taken a backseat to healthy snacking?

By Gill Hyslop

#healthandwellness, #better-for-you and #better-for-all – that is both people and the planet – have become familiar trigger words in the bakery and snacks sectors. But what is behind the consumer preference towards more natural, more nutritious, function...

Cadbury's historic Bournville factory. Pic: Cadbury

Reformulation

Cadbury looks to the future with plant-based bars

By Anthony Myers

Mondelēz International has announced major reformulation plans for its historic UK Cadbury brand that will include plant-based alternatives in an effort to cut up to 75% of sugar and fat.

Pic: GettyImages

Plant-based special

What next for plant-based confectionery?

By Anthony Myers

With new inventions and innovations coming thick and fast, the plant-based confectionery category is increasingly shifting into the mainstream market with big brands like Mars entering the space in the past couple of years.

How will the next generation of innovators win over consumers, and what hurdles will they need to jump to get there? GettyImages/snapphoto

How next-gen protein innovators plan to win over consumers

By Flora Southey

The taste and texture of meat and dairy analogues have come a long way. But according to alternative protein experts, ‘there is still room for improvement’. How will the next generation of innovators win over consumers, and what hurdles will they need...

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