Market Trends

A masculine framing does not have an affect on men liking vegan dishes. Image Source: Daria Kulkova/Getty Images

The effect of masculine marketing on vegan diets

By Augustus Bambridge-Sutton

One of the most pervasive cultural perceptions around food consumption in general is that eating meat is for men and that, conversely, veganism is feminine. A new study explores whether reframing vegan dishes through masculine marketing alters men’s conception,...

Speakers at the event in Japan House believe that sake has potential to appeal to a greater range of UK consumers. Image Source: Eriko Koga/Getty Images

The appeal of Japanese drinks to consumers in the UK and North America

By Augustus Bambridge-Sutton

Japanese drinks such as matcha and sake are being brought to ‘Western’ countries such as the UK and North American countries. Japanese sake is mostly drunk in restaurants the UK, although an event in Kensington, London stressed that it can be more versatile....

NPD Trend Tracker: From lower carbon beef to ‘coffee-free coffee’

NPD Trend Tracker: From lower carbon beef to ‘coffee-free coffee’

By Oliver Morrison

Our latest new product development round-up features lower carbon beef from UK supermarket Sainsbury’s, achieved through a combination of superior cattle breeding and animal management. Meanwhile, Dutch company Northern Wonder, which creates a sustainable...

Image: Getty/pepifoto

NPD Trend Tracker: From KFC co-branded popcorn to kefir snacks for kids

By Oliver Morrison

This week’s look at new food and beverage launches takes in the partnership between Proper Snacks and KFC to unveil a co-branded popcorn SKU, while UK kefir brand Biotiful Gut Health has introduced a new range of products specifically for children. Scroll...

GettyImages/hemul75

NPD Trend Tracker: From vegan ice cream to Meatless Farm’s return

By Sarah Rhynes and Flora Southey

In this latest edition of the NPD Trend Tracker, we’re seeing a lot of movement in the plant-based space, ranging from vegan ice cream to an improved pea and fava protein burger from THIS, and Meatless Farm’s return to retail following a brief hiatus....

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