Market Trends

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NPD Trend Tracker: From KFC co-branded popcorn to kefir snacks for kids

By Oliver Morrison

This week’s look at new food and beverage launches takes in the partnership between Proper Snacks and KFC to unveil a co-branded popcorn SKU, while UK kefir brand Biotiful Gut Health has introduced a new range of products specifically for children. Scroll...

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NPD Trend Tracker: From vegan ice cream to Meatless Farm’s return

By Sarah Rhynes and Flora Southey

In this latest edition of the NPD Trend Tracker, we’re seeing a lot of movement in the plant-based space, ranging from vegan ice cream to an improved pea and fava protein burger from THIS, and Meatless Farm’s return to retail following a brief hiatus....

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NPD Trend Tracker: From Olympic peanut butter to blueberry muffin popcorn

By Augustus Bambridge-Sutton

We have a lot of sweet treats this week with blueberry muffin popcorn, KitKat Chunky Hazelnut and two different types of cookie dough ice cream. We also have the renewal of an old partnership for Whole Earth, and a new plant-based cheddar for Violife....

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NOVA classification matches consumer instincts, study finds

By Augustus Bambridge-Sutton

The NOVA classification system is used to ascertain whether foods are minimally processed, processed or ‘ultra-processed’. A new study has found that people’s perceptions of foods and their processing levels usually align with their NOVA classification.

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NPD Trend Tracker: From Arabic honey to watermelon kombucha

By Augustus Bambridge-Sutton

This week, we have a range of products aiming for sustainable packaging: from wine and spirits, to coffee, to ketchup. We also have kombucha made from watermelons grown in Italy, honey from the UAE, and bread from Danish bakery Ole and Steen.

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What is carnism?

By Augustus Bambridge-Sutton

Coined in 2001, social psychologist Melanie Joy’s theory of carnism suggests a philosophical basis behind the defence and justification of meat consumption. In a time where plant-based diets fight to replace those of meat, it is more relevant than ever....

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NPD Trend Tracker: From low-carb ready meals to carbon negative beer

By Oliver Morrison

Our latest NPD Trend Tracker looks at chilled ready meals made from a plant-based flour extracted from the root of the konjac yam plant, while a London brewery claims to have made the world’s first carbon-negative beer without using carbon offsetting....

Image: Getty/We Are

NPD Trend Tracker: From chocolate covered bananas to worker's tea

By Augustus Bambridge-Sutton

Our latest NPD Trend Tracker looks at a range of new fruit juices, healthy snacks and interesting beverages. From historic tea and ocean conservation-supporting wine to vegan protein powder and paper-packaged straws, scroll through the gallery for more....

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