SUBSCRIBE

Breaking News on Food & Beverage Development - EuropeUS edition | Asian edition

News > Business

Read more breaking news

 

 
News in brief

Unilever to sell Peperami and Bifi meat snacks business

21-Feb-2014

Unilever has agreed to sell its meat snacks business to Jack Link’s for an undisclosed sum, the company said on Friday.

The deal includes the Bifi brand, sold in Germany, Benelux, Austria and Switzerland, and Peperami, sold in the UK and Ireland. It will also include the company’s meat snacks manufacturing plant in Ansbach, Germany.

Jan Zijderveld, Unilever Europe President, said in a statement: “Bifi and Peperami are two iconic local brands. As we continue to sharpen our portfolio to deliver sustainable growth for Unilever, we believe that the potential of these two brands can now be more fully realised with Jack Link’s.”

Jack Link’s is a US-based meat snacks company, which opened a European headquarters in Berlin in January 2008.

The sale is subject to closing conditions.

Related products

Live Supplier Webinars

Rethinking Fat Forum
William Reed Business Media

On demand Supplier Webinars

Your future starts at Cargill's T for Trends
Cargill Cocoa & Chocolate
Food testing — let automation take the strain
Qiagen
ETENIA™: Recognize True Milk Value
AVEBE
The FoodNavigator Salt Reduction Forum
William Reed Business Media
All supplier webinars