HelloFresh to educate schoolchildren on food waste
Collaborating with charity Social Farms and Gardens and chef and social media star Max La Manna, Germany-based food subscription company HelloFresh is launching ‘CurrEATulum,’ a curriculum based on teaching children in the UK about food waste and sustainability.
The initiative, which is teacher-approved, will involve a range of activities, including crafts and quizzes designed to resemble a school curriculum, all aimed at helping children gain awareness of where their food comes from, and how to cut down on food waste.
The launch will be marked by Manna, who is also an award-winning author, teaching a class of children in North London community garden Sufra in hopes to inspire them to care more about food waste.
“Our goal at HelloFresh is to eliminate surplus food from our entire supply chain, that starts with our suppliers and ends in our customers' kitchens at home,” said Adam Park, CEO of HelloFresh.
“It's a big mission but one we’re passionate about. Wasted food is not only wasted time, effort and expense, it’s a wasted meal at a time when budgets are tight. This is in addition to GHGs released as methane when food ends up in landfill - it ultimately costs us all.
“We’re already making great progress at HelloFresh, our business model means we source our ingredients directly from the producers and deliver to our customers without any costly detours that increase wastage, storage and packaging costs. I’m thrilled to be sharing some of our learnings with the next generation through our new partnership with Max, and our continuing commitment to Social Farms and Gardens with HelloFresh Gardens.’
Image Source: HelloFresh
