Startup launches condiments aimed at improving metabolic health
The startup fu:di launched its range of condiments this month, which aim towards improving metabolic health. Replacing sugar with a blend of plant-based sweeteners, seed oils with ‘healthier alternatives,’ and reducing net carbohydrates, the brand aims to provide alternatives to a wide range of existing condiments.
The brand includes classics such as ketchup, mayonnaise and brown sauce, Greek, French and Dorset salad dressings, and even a range of Thai sweet chilli sauces. More NPD is planned for later in the month.
“We believe eating healthily and eating well can be one and the same,” said founder Tom Redwood. “Whether you’re living with diabetes, starting a ketogenic diet, reducing your sugar intake or just looking for a banging new ketchup for your burgers, we’re here for you. We’ve created a ketchup that you can dip, dollop or dunk ‘til your heart’s content without the hidden sugar. Mayos that are full of flavour, not seed oils. Salad dressings that will take you straight back to your favourite French bistro, Greek taverna or Dorset picnic. No compromise, just joy. We want to kickstart a new generation of health, shining a light on the hidden sugar in everyday foods and offering clean alternatives that hero flavour, flavour, flavour.”
The condiments are available at werefudi.com and Amazon at an RRP of £3.49 or £4.99
Image Source: fu:di
