
Up the food chain
Oatly’s strategy: Driving plant-based milk’s growth through taste, creativity and sustainability
How Oatly’s North American president Helge Weitz uses his CPG and real-world restaurant experience to map the firm’s US reset
News & Analysis on Food & Beverage Development & Technology
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Up the food chain
How Oatly’s North American president Helge Weitz uses his CPG and real-world restaurant experience to map the firm’s US reset

The standard includes ingredient criteria and processing intensity that align with nutrition research and food system realities

In the food and beverage aisle where taste and packaging helps brands stand out, sonic branding may help cut through the noise and forge emotional connections with consumers
Summer Fancy Food Show
As cocoa prices continue to fluctuate due to climate-related droughts and supply shortages, brands are looking at every avenue to avoid passing cost increases off to consumers

Oatly defends processed food, doubles down on coffee and pushes for the next wave of plant-based milk growth

Improving consumer perception of plant-based dairy may start with better biosolutions

Future Food-Tech San Francisco
Biotechnology methods can fortify everyday ingredients like canola oil and flour with key nutrients without impacting taste or eating habits

Natural Products Expo West
Ingredients with health halos, like avocado oil, continue to align with consumer preference for healthy and flavorful options

Ingredients from Butter Buds and Yali Bio reflect the growing need for cost-effective cocoa alternatives without sacrificing taste

Brands like Edenesque and Maïzly are offering premium ingredients outside of the traditional plant-based milk options and with a sustainable approach