Global consumers often look for something new from the yogurt category and products with a good story. In Western markets, this demand is driving a trend for authentic, ethnic dairy products. Consumer interest in ethnic dairy products is fueled by their nutritional attributes, such as probiotic bacteria that support digestive wellness and a high protein content for satiety or muscle maintenance. For dairy manufacturers, the ethnic trend holds many opportunities. This white paper gives an overview of the ethnic dairy drinks and spoonable products of current and potential interest, including definitions, market positioning and legal standards of identity.
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