Research Study

Expanding the value of beverage through wellness

Format: PDF file | Document type: Research Study | Promoted Content

This Research Study has been written by IFF (formerly DuPont Nutrition & Biosciences) , and any views and opinions expressed do not necessarily reflect those of

Expanding the value of beverage through wellness

Fermentation and live cultures contents in food are perceived by consumers as healthier because these provide a wellness halo while Covid-19 is accelerating the pursue of such products.

Gut bacteria play a significant role in this perception. This infographic of a survey conducted by Kantar Gallup on consumers of Probiotics and Prebiotics as a dietary supplement and how they would perceive live cultures in food and beverage products, their willingness to pay for it and profile of consumer in Europe.

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