What does the Mars Snacking and Kellanova merger mean for industry? Summary
- Mars Snacking and Kellanova unite to create a global snacking powerhouse
- Combined portfolio includes Snickers, M&M’s, Pringles, Cheez-It and Kellogg’s
- Merger aims to accelerate innovation and expand consumer brand choices worldwide
- Industry impact includes greater scale, category leadership and sustainability focus
- Signals a new era of consolidation shaping future snacking market dynamics
Mars, Incorporated has announced the successful acquisition of snack brand Kellanova.
The deal, which gained final regulatory approval on 7 December, is predicted to reshape the future of snacking.
“Today marks a transformative moment and I’m excited to welcome Kellanova to Mars,” says Andrew Clarke, global president of Mars Snacking. “United by more than a century of pioneering new categories and building iconic brands, Mars and Kellanova are joining forces to shape the future of snacking.”
The new Mars Snacking will bring Kellanova brands such as Pringles, Cheez-It and Kellogg’s into the Mars business, joining big-name brands like Snickers, M&M’s, Twix, and Skittles.
The future of snacking
This move is set to reshape the global snacking landscape.
By bringing together two of the sector’s most influential players, Mars and Kellanova are creating a powerhouse that will redefine category leadership, accelerate innovation pipelines, and raise the bar for sustainability standards.
For the industry, it signals a new era of consolidation and collaboration - one where scale, agility, and purpose-driven growth will determine who leads in meeting evolving consumer expectations.
