Not long ago, the air fryer trend came from nowhere and gripped the world. Air fryer cookbooks topped the non-fiction book charts, and in 2022, sales of air fryers grew by 3,000%.
Now, Nestlé, the world’s biggest food company, is once again getting in on the action. Its brand Maggi is releasing an air-fryer food range.
These products will be rolled out across much of Europe, including Germany, Spain, Portugal, the Netherlands, Denmark, and Norway.
What does Nestlé‘s range include?
The Maggi air-fryer range varies by country, and touches a number of different cuisines and styles. Its seasonings aim to enhance dishes prepared in air fryers.
For example, its crispy chicken range includes cheesy paprika and garlic and Tex Mex flavours. It also has a wraps range, enabling the preparation of fajita, kebab and street taco dishes.
The focus on chicken comes from Nestlé research that people often use air fryers for the preparation of chicken and vegetables.
These launches will be supplemented by recipe platforms under the Maggi brand.
Nestlé is developing these products specifically to suit an air fryer, a company spokesperson explains.
“These products are being developed through a smart combination of ingredients, as well as leveraging our rich sensory expertise and knowledge of local flavor profiles and trends. Thus ensuring consumers are able to achieve the desired texture and flavors when using these solutions in an air fryer.”
Nestlé has jumped on an unstoppable trend
Air fryers have been trending for a number of years now, but their popularity shows no sign of letting up.
“We are witnessing trends that show the adoption of this modern cooking appliance will continue to grow and thereby, the consumer need for cooking solutions around them,” explains the Nestlé spokesperson.
The air fryer market is still experiencing steady growth. It is predicted to grow at a CAGR of 8.39% between 2025 and 2030, according to Statista.
In 2026, it is expected to experience a volume growth of 7.15%.
