UK-based crisp producer, 10 Acre, is relaunching into retail with a new range of carbon neutral, hand-cooked, HFSS compliant, vegan and gluten-free crisps which ‘don’t compromise on flavour’.
Using potatoes grown on their farm and fried on site for low food miles, the new range will launch with five varieties: Cheese & Onion Flavour, Fried Chicken Flavour, BBQ Beef Flavour, Sea Salt and Cheesy Chilli Flavour, all of which will be available in both sharing and single serve formats (Sharing Bag: 135g, RRP: £2.30. Single Serve: 35g, RRP: 90p). The range is free from all major allergens and contains 30% less fat when compared to traditional fried crisp brands – but still with a taste consumers know and love, 10 Acre said.
Robert Strathern, co-owner of Fairfields Farm Produce – which makes the 10 Acre brand – said: “We’re incredibly proud to launch 10 Acre’s new range into the market. We’re never ones to shy away from a challenge, so when the new HFSS legislation was announced, everyone thought it would be impossible to have a fried crisp that would not compromise on flavour, yet here we are. The new 10 Acre branding gives a subtle nod to nature and sustainability, with hand-illustrated graphics across the range, marking our commitment to being carbon neutral and running the farm for the benefit of the future, not just for now.”