As a huge number Europeans put on their Out Of Office and head to the beach, it appears to be business-as-usual for brand managers who are rolling out important NPDs this month. Yeo Valley Organic is preparing to venture outside of the dairy category and into soups and dips for the first time, Nestlé is launching a limited-edition KitKat Chunky Caramel, low-cal doughnuts are reaching Tesco shelves, and Protein Works is expanding into the savoury meal category. Scroll through the photo gallery for more…
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As a huge number Europeans put on their Out Of Office and head to the beach, it appears to be business-as-usual for brand managers who are rolling out important NPDs this month. Yeo Valley Organic is preparing to venture outside of the dairy category and into soups and dips for the first time, Nestlé is launching a limited-edition KitKat Chunky Caramel, low-cal doughnuts are reaching Tesco shelves, and Protein Works is expanding into the savoury meal category. Scroll through the photo gallery for more…
GettyImages/DGLimages
Snack bar brand KIND is rolling out limited-edition bars in support of CHOOSE LOVE charity, which provides support for refugees and displaced people around the world.
New pack designs, spearheaded by Iranian artist Majid Adin, are accompanying the initiative, centred around three of KIND’s core bar variants: Dark Chocolate Nuts & Sea Salt, Caramel Almond & Sea Salt, and Maple Pecan Almond.
“Our KIND and CHOOSE LOVE story started five years ago when we partnered with this inspiring organisation to help fund their Christmas store in Carnaby Street. This year we have taken the partnership to the next level by co-creatin the KIND & CHOOSE LOVE limited edition bar with the support of Iranian artist, Majid Adin,” explained Audrey Arbeeny, UK Marketing Director.
“Both of our organisational values are centred on the power of kindness and love. We are grounded in the belief that small acts of kindness can change the world.
“We are excited to bring CHOOSE LOVE’s story to our retail partners and consumers.”
The limited-edition bars launched 1 August in all major grocers, convenience stores, forecourts and wholesalers.
Image source: KIND
Nestlé is rolling out a new flavour to its KitKat Chunky line in the UK: a limited-edition KitKat Chunky Caramel.
The SKU is made up of KitKat’s milk chocolate, topped with a ‘thick later’ of caramel. It joins a host of limited-edition KitKat Chunky products released by Nestlé over the years, from Salted Caramel Popcorn to Peanut Butter, Cookie Dough, Coconut, Chocolate Fudge and New York Cheesecake.
“A new KitKat Chunky is always one of the year’s most anticipated confectionery launches and we think fans will be delighted with our latest innovation,” said Callum Smith, Assistant Brand Manager.
“Caramel is official the nation’s number one flavour and we’ve taken it to the next level by combining a delicious layer of runny caramel with our crisp KitKat water to create a taste sensation. When we trialled the newest Chunky flavour at Nestlé House we got a rapturous response, so we can’t wait to hear what everybody thinks!”
Image source: Nestlé
Yeo Valley is diversifying its portfolio with a new line of fresh soups and dips.
The soup range is made up of two texture varieties: ‘smooth’ and ‘hearty’, with four ‘classic’ British flavours. All are finished with a splash of Yeo Valley fresh double cream. The line includes Cream of Tomato & Carrot, Parsnip & Thyme, Leek, Potato & Mature Cheddar, and Cream of Vegetable.
In the dips category, the brand is selling three flavours: Garlic & Herb, Sour Cream & Chive, and Sweet Chilli.
“With over 25 years of organic farming behind us, it’s an exciting time for us to grow our organic offering outside of dairy for the first time,” said Yeo Valley owner Tim Mead.
“As a responsible food business and champion of organic agriculture, we want to provide a wider natural healthy food offering that nurtures our planet and nourishes people,” he added.
Yeo Valley Organic’s soups are set to launch into Tesco from 12 September with an RRP of £2/400g.
The new dip range will launch into Sainsbury’s on the same date, with an RRP of £1.65/150g pot.
Image source: Yeo Valley Organic
Confectionery brand Panda Liquorice is adding a new vegan chocolate coated liquorice product to their line up.
The chocolate is Rainforest Alliance certified and the liquorice made with just four ingredients.
According to Bravura Foods, who distributes the Finnish brand’s products in the UK, the innovation represents an ‘exciting first’ for Panda.
“The new product is made with rice milk making it suitable for the vegan market and it’s a real novelty as a lot of chocolate coated products aren’t necessarily vegan friendly,” said Lisa Gawthorne, Bravura Foods Director.
“The brand is so iconic,” said Bravura Foods Director Karl Morris, “and this new line tastes amazing and we are confident it will be a hit with consumers”.
The product will launch initially online with Holland Barrett in September for £2.99 per 110g.
Image source: Bravura Foods/Panda Liquorice
150 kcal doughnuts are now being stocked at Tesco via a partnership between Urban Legend and the UK’s largest retailer.
Urban Legend launched its first range of doughnuts last year, using technology that ‘dramatically’ reduces levels of sugar, salt, fat and calories.
The company teamed up with scientist at Sheffield University to develop a patented manufacturing process using novel starch and protein technologies that allows dough to be ‘set’ by a beam of light, rather than the conventional frying method.
The result is a line of doughnuts containing less than 150 kcal each and a 50-75% reduction in sugar, fat and saturated fat compared to rivals on the market. The are also void of artificial colours, flavours and preservatives.
Tesco’s decision to stock Urban Legend doughnuts in stores across London come after successful trials at stores in Putney and North Greenwich.
“Our partnership with Tesco is a successful step towards the shared goal of pioneering innovative solutions to tackling obesity and improving the nation’s health,” said Anthony Fletcher, founder and CEO of Urban Legends.
“London contains some of the unhealthiest high streets in the UK so we hope that this will give consumers the option to indulge on something much lower in fat, sugar and salt than a typical doughnut or bakery product.
Fletcher continued: “It is not the sole responsibility of the consumer to avoid unhealthy foods, we must provide healthier options that taste great and are accessible. It is fantastic to be working with Tesco to start turning this vision into a reality.”
Image source: Urban Legend
Shakes business Protein Works is expanding into the savoury meal category with a line of Savoury SuperMeals.
Designed to be versatile and convenient, the meals only require boiling water and take just five minutes to prepare.
‘Cheeky Tikka Masala’ is made with coconut milk, spices, cous cous, flaxseed, peas and sultanas. The other SKU, ‘Bangin Burrito’, includes peppers, black-eyed beans, herbs and spices, rice, and avocado oil.
Both are 100% plant-based, egg free, palm oil free, with a ‘perfect balance’ of protein, fibre, fats and carbohydrates. Each serving contains 26 essential vitamins and minerals.
Each serving is available from £1.50 via Protein Works’ website.
Image source: Protein Works
