In this week's round-up of product launches, Pladis brings world flavours to the snacking aisle, Fry's Family Food Co introduces two new alternative chicken products to the freezer aisle and we hear about the launch of a new protein spread made with crickets. Scroll through the gallery to see more new products hitting the shelves this week.
Pic: GettyImages-rawpixel
In this week's round-up of product launches, Pladis brings world flavours to the snacking aisle, Fry's Family Food Co introduces two new alternative chicken products to the freezer aisle and we hear about the launch of a new protein spread made with crickets. Scroll through the gallery to see more new products hitting the shelves this week.
Pic: GettyImages-rawpixel
The Fry Family Food Co. is launching two new plant-based chick'n products into the meat-free freezers at Iceland and The Food Warehouse Stores across the UK. Both products have an RRP of £2.65.
Fry's plant-based Stars & Moons - lightly breaded chicken-style plant-based stars and moon shapes - are targeting 'busy mums and dads' looking to offer their children plant-based options at tea-time.
Fry's plant-based Chick'n Fillets are described as 'delicious and versatile chicken style fillets' that can be swapped into recipes to convert 'family favourite meals' to plant-based options.
The launch of the two new products follows the success of Fry's plant-based Popcorn Chick'n which was launched into Iceland and The Food Warehouse earlier this year.
"We are delighted to bring two new family proof products to the UK. Inspired by our families and our kids, we are excited to deliver convenient and delicious plant-based options to UK families," said Tammy Fry, Global Brand Lead of the The Fry Family Food Co., which is a LIVEKINDLY Collective brand.
An increasing number of consumers are opting for plant-based meats such as chicken alternatives.
“Consumers, and especially in the UK, are more aware now of what impact their food choices have on the environment. Plus, they have so many options to choose from. Really good products without compromise on taste, texture, or convenience. Hopefully it’s a lot easier for people now, to make a kinder choice," added Fry.
Andrew Staniland, Trading Director at Iceland elaborated: “Plant-based products such as Fry’s Stars & Moons are a great addition to our meat-free range, bringing visual appeal right from the pack through to the product itself – we know that kids are going to love it and that we are helping busy families to eat a little more plant-based.”
Fry's plant-based Stars & Moons is available in the meat free freezer at Iceland and The Food Warehouse.
Recommended retail price: £2.65 (300g)
Pic supplied by Fry's Family Food Co.
Snack giant pladis is bringing Italian flavours to the cracker segment with the addition of a new Italian Herbs flavour to its Carr’s Melts brand.
Carr’s Melts are currently worth £7.7m and growing at +16% year-on-year, the company revealed. The new SKU aims to drive consumer appeal by 'tapping into the popularity of Italian flavours and cuisine', the company said. The launch brings the portfolio up to a four-strong proposition, joining Original, Cheese and Black Olive.
“The irresistible meltability, crisp cracker and deep flavour of our Carr’s Melts range has helped it to win over shoppers who are looking for quality snacks which deliver on taste,” said Leighton Wall, Marketing Director – Savoury, at pladis UK&I.
“We’re confident that the product will be a hit amongst existing Carr’s Melts fans, as well as new shoppers looking to shake up their savoury snacks – whether they’re nibbling on the crackers straight from the box or piling them high with their favourite toppings.”
The launch will be supported by a total Carr’s £2.5 million Crack On marketing campaign, which will comprise of activity across social, PR, sampling and summer experiential events including Pub in the Park.
Carr’s Italian Herbs Flavour Melts will be launching into Tesco stores nationwide in 150g boxes (RRP: £1.59) from the beginning of April, before rolling out further across multiple retail, convenience and wholesale.
Pic supplied by pladis
Spicy Drums - a new plant-based product from Swedish brand Oumph! - is hitting the freezers of Iceland and The Food Warehouse stores UK nationwide from today (4th April).
“As demand for plant-based products continues to grow, we know our customers are looking for meat-free alternatives to all their meal occasions and snacking is no different," said Andrew Staniland, Trading Director at Iceland Foods. "We’re really excited to be bringing this exclusive launch of Oumph! Spicy Drums to Iceland offering excitement and even more variety to our meat-free range.”
Oumph!, part of the Live Kindly Collective, said Spicy Drums are a savoury snacking product 'made for dipping'.
Made from soya, the Oumph! Spicy Drums are 100% plant-based and gluten-free. They cook straight from the freezer and are ready to eat in 15 minutes.
Domenico Speciale, General Manager UK at LIVEKINDLY Collective, commented: "LIVEKINDLY Collective are adding another fantastic savoury snacking product. Great tasting Oumph! Spicy Drums are convenient and tap into the growing trend for spicier snacking products. We are delighted to be working with Iceland on the first phase of the launch."
Oumph! Spicy Drums have an RRP of £3.50 per 280g. They come in packaging made from recyclable cardboard.
Pic supplied by Live Kindly Collective.
Sustainable chocolate company Beyond Good is launching a 73% Toasted Hazelnut Single Origin Uganda Cocoa bar this month.
The single origin Uganda chocolate base is toasted Italian hazelnuts. According to the company, tasting notes include 'warm toasted hazelnut' that 'takes over at first', followed by a 'long cocoa finish'.
This rich and creamy bar is Direct Trade-Certified, Vegan, Gluten Free, Soy Free, Kosher, Project non-GMO verified.
The bar is available via the company's website, BeyondGood.com.
Pic supplied by Beyond Good
Spread brand Pip & Nut is launching a new limited edition: cinnamon scroll almond butter.
Created in association with London bakery Crosstown, the spread is inspired by the best-selling 'breakfast classic', cinnamon scroll doughnut.
With an RRP of £3.25, the SKU is launching into Sainsbury's and Ocado and will be available on the Pip & Nut website.
The doughnut-inspired nut butter is vegan friendly, gluten free and contains no palm oil.
Crosstown, meanwhile, has created an almond butter cinnamon scroll doughnut inspired by Pip & Nut's almond butter.
"I'm thrilled we've been able to create this limited edition almond butter and doughnut together. The notes of cinnamon and vanilla blend so well with our almond butter. Crosstown shares our values for sourcing the finest natural ingredients, and you can taste the difference," Pip & Nut founder Pippa Murray said.
Sens Food has launched what it describes as the 'world's first' hazelnut cricket protein spread.
Comparing the new butter to a leading brand of hazelnut spread, Sens said: "Let's not skip on the taste. Our new Sens cream will give you no regrets."
The spread is made with 'high quality and sustainable' cricket protein; is free from sugar; contains five times the hazelnuts as other leading alternatives on the market; and has a 'high content' of 'quality fibre'.
"We started with the best Italian hazelnuts. Added high-quality cricket protein. To sweeten the spread, we used innovative alternative sweetener xylitol, which is sometimes made from the bark of a birch tree. Lastly, we added creamy coconut milk to smoother the texture," said Sens.
The spread is available online for €13.99.
