Convenience is king with Popp Feinkost’s baked potato
Popp Feinkost is targeting shoppers seeking convenience with the launch of its baked potato brand in a single “practical” carry box in Germany.
The pre-cooked 200 g potato from controlled cultivation is simply heated in the microwave for three minutes. Cut the top of the potato, add the separately packed potato cream (125 g) and serve.
The Baked Potato is packed in a cardboard box made of FSC-certified cardboard with a carrying handle.
The line extension will be available nationwide in cash and carry, hypermarket and supermarket channels. It has a recommended price of €1.59.
