Organic and natural sweet treats with Krema
French confectioner Carambar & Co is launching Krema Mini Cub Bio in response to a “real desire” from French families to buy natural products that do not compromise on pleasure.
In what Carambar says is a “first for a big brand” the Krema Bio variety replaces animal gelatin with pectin, a gelling ingredient found naturally in fruits.
The company is also switching to natural colours, using “different proportions” of apple, safflower, radish and black current concentrates to achieve the desired colour.
The company revealed it is also able to achieve an “extra mellow” texture by aerating the fruit pectin and other ingredients during the production process.