The investment forms part of a company-wide strategy to improve production facilities in the region with work expected to finish by 2021.
“The company began preparations for the modernization of Mivina factory in 2015. The final project plan was approved in early 2018,” said Nestle CEO for Ukraine and Moldova Ansgar Bornemann during a press briefing.
“The main goal is to develop the factory, improve working conditions and increase the competitiveness of products.”
In a briefing that also welcomed Yulia Svetlychna, Ukraine’s head of Kharkiv regional state administration, Bornemann also detailed the firm’s plans to reformulate the products created at the site.
Reducing fat content
“Updating the recipe for Mivina products, in particular reducing fat content in products, will allow meeting the criteria for assessing the nutrition foundation of Nestle products, which are based on dietary recommendations of the World Health Organization,” Bornemann said
According to Svetlychna, around half of the products created at the Kharkiv facility are exported to 17 European countries as well as across the world.
In addition to the Mivina brand, the site is home to other Nestle brands, such as Maggi, Winiary, and the Novaya soy sauce.
There are currently three production sites in Kharkiv: a factory for producing quick-coated spinach and fast-serving egg noodles, a factory for producing spices and instant potato pulp and a cardboard packaging factory.
The factory was previously under the ownership of Technocom, a food firm operating in the Ukrainian market selling fast food products and seasonings under the trade name Mivina. In 2010, Nestlé announced its acquisition.