Europe's gluten-free boom won't end yet

By Nicholas Robinson contact

- Last updated on GMT

Further rise for gluten-free
Further rise for gluten-free

Related tags: European union, Gluten-free diet, David jago

Europe’s gluten-free market will continue to boom, as analysts predict several more years of increasing sales.

Countries with notable sales included the UK (£365M), Italy (£250M) and Germany (£54M). However, even combined, the EU market did not top the US’s $8.8bn gluten-free market, according to David Jago, director of innovation and insight at Mintel UK.

“But, the US market’s definition of gluten-free food is anything that does not contain gluten so not only specially produced foods,”​ Jago told delegates at a gluten-free food conference held at Vitafoods Europe in Geneva last month (May).

Critics predicting a slowdown

Despite some critics predicting a slowdown in the fast rise of gluten-free foods across Europe, this was unlikely to happen for at least another four years, he added.

The US, for instance, would grow its market by 60% within the next 12 months and the UK would grow its market to more than £500M by 2019, he claimed.

However, gluten-free food manufacturers now had to expand into other areas of the supermarkets where they weren’t present, such as chilled and frozen foods, which had happened in the US, Jago said.

“It’s not only gluten-free foods that are experiencing growth,” ​Jago added. “Almost 40% of all UK consumers asked said they avoided at least one food ingredient in the past year.”

Next, free-from food and drink manufacturers would focus on providing products with multiple benefits. “So, it won’t just be free-from, but it might be high in protein or it might be cholesterol reducing too,”​ he claimed.

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1 comment

Maize/cornflour intolerance

Posted by Anna Jacobs,

Tell manufacturers they're missing out on potential customers. There's a rapidly increasing intolerance of maize/cornflour and many of them are still putting that into 'free from' foods. I'm one of the people who can't buy much at all in the shops because maize/cornflour is present in so many foods. Even one teaspoonful will upset my body quite badly. They should get the latest statistics, not rely on old, tired, out-of-date ones. There's a huge range of free-from breads by 'Genius', none of which can be consumed by people like me. Thank goodness for Warburton's gluten-free thins!

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