Danone acquires US organic baby food company Happy Family

By Caroline SCOTT-THOMAS contact

- Last updated on GMT

Danone acquires US organic baby food company Happy Family

Related tags: Infant

Groupe Danone has acquired a 92% stake in US-based organic baby food company Happy Family, saying that it intends to step up development of the company and its brands.

Happy Family was founded in 2006 by entrepreneur Shazi Visram with the aim of producing nutritious foods for babies and toddlers. The companies have not disclosed the exact value of the acquisition, but Happy Family holds a 4% share of the US baby food market and had more than $60m in gross sales last year.

Following the announcement, Visram said she would continue as CEO and the management team would remain intact.

“By joining Danone, Happy Family will benefit from the expertise of a major international group, in particular for distribution and its renowned R&D capabilities,”​ Visram said in a statement. “We are thrilled, as this agreement will allow us to further our goal of providing organic nutrition to more children, both by making our products more available and by continuing to provide new innovations to the baby and toddler category.”

Danone said that Happy Family had driven growth in the US baby food market over the past few years by combining convenience with defined nutritional benefits.

Executive vice president of Danone’s Baby Nutrition division Felix Martin Garcia said: “We are delighted with this acquisition in an innovative and fast-moving segment of the baby food market. Building on a business model that has proven its effectiveness, we plan to step up the development of Happy Family and its brands.”

In a video on the Happy Family website, Visram called the deal “a dream come true”, and said that Danone was a company that shared her company’s social values.

The acquisition is subject to approval by competition authorities and is expected to be finalised in the coming months.

Related news

Show more

Related products

show more

OATVITA, A RISING STAR IN THE PLANT-BASED MARKET

OATVITA, A RISING STAR IN THE PLANT-BASED MARKET

OATVITA, a Frulact company | 27-Jun-2022 | Product Brochure

OATVITA is focused on the development of plant-based concentrated liquid solutions for food and beverage industry. We offer innovative and tailor-made...

Texturising plant-based meat alternatives

Texturising plant-based meat alternatives

Herbafood | 08-Jun-2022 | Technical / White Paper

At Herbafood, we are certain that the shift towards plant-based eating will continue to play a major role in human nutrition.

The power of plant-based - and how color can help

The power of plant-based - and how color can help

EXBERRY® by GNT | 18-May-2022 | Product Presentation

With Coloring Foods, the possibilities for plant-based products are almost limitless. Sustainable, natural and vegan-friendly food and drink is enjoying...

Healthy, delicious and sustainable

Healthy, delicious and sustainable

Döhler – Natural Food & Beverage Ingredients | 21-Mar-2022 | Data Sheet

Discover our comprehensive portfolio of plant-based ingredients which are ideally suited for innovative plant-based applications. Doehler fully understands...

Related suppliers

1 comment

more and better baby food raw materials

Posted by Archie Rae McFarland,

Will all baby food be sensitive to the hydroxie prolene protein content in the future like Europe seems to be addressing.

Report abuse

Follow us

Products

View more

Webinars